PROXIMITY AND LOCATION

Sean  O Sullivan  CEO,  Rococo  So*ware  

sos@rococoso*.com  

twi5er  @sos100  

BEYOND THE CHECK-IN

WARNING!!  

Most  presenta;ons  at  Wireless    Systems  2011  

“Close  to  the  metal”  

Somewhere  up  here…  

This  presenta;on  

Loca;on  

•  Loca;on  has  seen  incredible  adop;on  on  mobile  within  the  last  2-­‐3  years  

•  A*er  years  of  talking  about  “LBS”  (and  “finding  the  nearest  Starbucks”)  

•  It  finally  happened!  

•  Why?  

Loca;on  –  then  and  now  

BACK THEN…(say 2005) BUT NOW….

Hardware Very few mobile phones had GPS. Very few Cell-Id enabled phones were available.

All the major smartphone platforms have GPS, CellId and WiFi-assisted location.

Access and APIs

No common Location APIs available. Those that did varied (a lot) by operator. Often restricted in terms of access.

Location APIs do vary by platform, but they are open, and they are consistent. In addition, value-add location services are available in abundance.

Business Model

Operators wanted to charge for location “dips”, discouraging developers and throttling potentially successful applications.

Use of location is provided free with the platform. Value-add (paid) services are provided by third parties, charging for apps, growing “big data”.

Loca;on  unleashed  

•  When  loca;on  became  simple,  universal,  and  easy  for  developers,  it  “took  off”  

•  Became  s;tched  in  to  a  wide  range  of  applica;ons  and  services  

•  Way  beyond  what  might  have  been  originally  intended  

•  Some  examples…  

What’s  my  point?  

If  we  make  PROXIMITY  as  easy  to  use  for  developers  as  LOCATION  has  now  become,  then  we  will  unleash  a  similar  explosion  of  innova;on  and  crea;vity  

That  would  be  GOOD  

Developers  and  Proximity  

It’s  too  HARD  *  

*  Especially  Bluetooth  

SOME  PROXIMITY  INITIATIVES  Could  it  be  simpler?  

AllJoyn  

AllJoyn  

LoKast  /  Nearverse  

Nokia  Instant  Community  

LocalSocial Cloud Service

Client Libraries for Mobile Devices

+ + Apps

LocalSocial Cloud Service Retail / Location

Partner

Developers

Developers build proximity-enabled applications using the LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud service (via APIs).

Apps can react when other LocalSocial-enabled Apps are within range, or when any location is within range. Enables loyalty tracking, hyperlocal offers, vouchers, gaming, social browsing….

LocalSocial: Proximity Platform

Platform

Apps

Details at http://www.mylocalsocial.com/apps .. And others...

http://www.youtube.com/watch?v=fAB3ZmrFaLI

TweetAround   Tagster  

LocalSocial  Library  

Android    JSR82  

Tagster  

And

roid  

Dow

ser  

And

roid  

Proxim

ity  

Linked

In  

Dow

ser  

J2ME  

Mobile  

LocalSocial  Service  

Cloud  

 Java  /J2ME  

Website  mylocalsocial.com  

Oauth  Interface  for  third  party  

service  

Server   DB  

Facebook  

Twi5er  

LinkedIn  

Last.fm  

Social  

API  

ToothTag  /  NeuAer  

PROXIMITY  USE  CASES  Retail  and  more  ….  

Shopkick  

Placecast  

Aisle411  

punchd  

punchd  

JiWire  

FourSquare  Business  trac;on  

NTT  DoCoMo  Tap  to  Follow  NFC  

Nintendo  StreetPass  

Sonar  

Summary    

•  If  we  really  make  proximity  easier  to  use,  the  usage,  and  use  cases,  will  explode  

•  Several  ini;a;ves  underway  to  help  achieve  this  –  including  LocalSocial  

•  Watch  out  for  retail  –  it’s  a  great  market  for  proximity,  including  Low  Energy  Bluetooth  

•  More  at  :  www.mylocalsocial.com  

BACKGROUND  SLIDES  And  if  you’re  really  bored      

Proximity  Features  /  Benefits  Indoor operation

Proximity technologies, such as WiFi, Bluetooth and NFC, all work great indoors, where many Location-based technologies struggle.

Accuracy / Resolution

The varying resolution distances of Bluetooth, WiFi and NFC are ideal for different scenarios, so that the service can be used to tell if someone is “nearby”, “in store” or “standing by the handbags”.

Interaction richness

WiFi and Bluetooth enable direct two-way connections between, for example, a retailer and the customer on-site. For example – a store might like to make staff aware that a “Platinum customer” just walked on premise, or find other entertaining and fun ways to acknowledge to the customer‘s presence. Proximity technology enables “we detect you” functionality (with your permission).

Zero action required

WiFi and Bluetooth may both be used in a symmetrical fashion wrt detection (“customer detects store”) or (“store detects customer”). As a result, some very useful scenarios are available to customers (“just see me when I’m in store and do something – make me an offer!”) – without them having to do anything.

“Right here Right now”

Short-range wireless can be thought of as enabling a “place based network” – a spontaneous network that’s right here, right now (not who was here 30 minutes ago). This ability to support real-time interactions can be used to create smarter and more interesting interactions between people and “things nearby”.

BLUETOOTH WIFINFC QR

1 Foot 1-30 Feet 1-50 Feet

Proximity  and  Loca;on  

•  We’re  focused  on  proximity  •  We  believe  proximity  is  complimentary,  but  different,  to  loca;on  

•  And  we  believe  it  can  help  power  some  scenarios  between  people  and  businesses  in  a  simple,  elegant,  efficient  way  

•  As  they  are  related  –  it’s  worth  a  few  minutes  to  clarify  their  rela;onship  

Proximity  and  Loca;on  

LocaJon  Proximity  

Where  am  I?  What’s  near?  

FOCUS  

Proximity  and  Loca;on  

LocaJon  Proximity  

GPS,  Cell  ID,  WiFi  Bluetooth,  WiFi,  NFC,  QR  

TECHNOLOGY  

Proximity  and  Loca;on  

LocaJon  Proximity  

Locate  me,  route  me,  tell  me  about  stuff  nearby  

See  what’s  near  right  now,  communicate,  see  it  arrive,  leave…  

Uses  

Uses  

LocaJon  

•  Locate  me  •  Show  me  X  nearby  

(restaurant,  pub,  service,  business,  etc.)  

•  Many  uses  keyed  off  loca;on  –  Biz  finding,  rou;ng,  checkins,  

people  finding,  serendipity  

Proximity  

•  For  businesses  -­‐  see  devices  nearby  –  as  they  arrive,  dwell,  leave  (not  only  when/if  they  check-­‐in)  

•  Real-­‐;me,  here  &  now  view  •  Fine-­‐grained  resolu;on  (“in  

the  shop”)  (“on  the  train”)  

Proximity  and  Loca;on  

LocaJon  Proximity  

Google  Maps,  FourSquare,  Facebook  Places,  geotagging,…  

StreetPass,  AngryBirds  Magic,  Color,…  

Examples  

Proximity  /  Loca;on  

•  Of  course  -­‐  they’re  related  •  If  I  know  where  two  things  are  

–  I  can  determine  how  close  they  are  (proximity)  

•  If  I  can  see  things  nearby  (using  short  range  wireless)  –  Then  I  may  be  able  to  look  them  up  to  find  out  where  they  are  (loca;on)  

•  Proximity  is  inherently  “short  range”  – We  think  of  things  being  “in  the  room”,  “in  the  train  carriage”,  “in  the  café”  with  me  

Proximity  /  Loca;on  

•  They  can  work  well  together  –  or  alone  

•  Together:  –  Loca;on  to  find  businesses  nearby  

–  Proximity  :  to  be  detected  by  that  business  when  you’re  right  outside  /  inside  

–  Proximity:  to  indicate  you’re  at  Till2  

•  Proximity:  to  be  “checked  out”    –  no;ce,  people  check  in  with  FourSquare,  but  they  never  check  out!  

•  Proximity  can  bring:  –  Here  and  right  now  –  Talk  to  me  /  communica;on  

–  Autodetect