london alexander lululemon project

LULULEMON FW 2014

MENSWEAR RUN COLLECTION

!!!!!!!!!LULULEMON!FW!2014!MENSWEAR!RUNNING!PROJECT!!

!!Name:!London!Alexander!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Date:!Jan.17/2014!!Theme:!!

Contemporary!Technical!Basics!!Updating!classic!styles!with!technical!fabrics,!and!performance!features!without!losing!stylish!silhouettes.!!!Mood:!!Focusing!on!a!darker!west!coast!inspired!running!aesthetic,!with!contrast!achromatic!industrial!prints!symbolizing!our!urban!surroundings.!!Colours:!!Deep,!inky!tones!from!green!through!indigo,!combined!with!shades!of!black!and!grey.!!!Inspirations:!!LClassic!Sportswear!Pieces!!LHybrid!Silhouettes!!!!LUpper!Scale!Street!Wear!!!LWest!Coast!Lifestyle!!LModern!Living!!LConcrete!Architecture!!!!!!!!

Look #1 Look #2

Look #1

Look #2

armpit ventilation eylet holes

reflective

garment

feature (dark

grey)

invisible zipper hidden storage

pocket

cargo poc-

ckets with

industrial

snap for

storing

valuables

reflective garment feature for night

running

rulu fabric

raglan sleeves for maximum

mobility

articulated sleeves for maxi-

mum mobility

water resistant zipper, with zipper

garage

adjustable sideseam zippers

for mobility, comfort ad-

justment, and airflow

freedom sleeves for maxi-

mum mobility

lululemon branded woven label

lululemon branded woven label

poly/cotton/spandex 2’’x2’’ ribbing

thumb hole for easy layering

environmental

micro fleece, with

wicking armpit

gusset (chito sante

fabric)

ykk water resistant zipper with

chafe resistant feature

single welt pockets

with reinforced bart-

acks and hidded snap

to secure the storage

of valuables

ribbed gusset on

hem inseam for

easy access and

comfort

articulated knees for maximum mo-

bility

articulated knees for maximum mo-

bility

outseam zippers for fit adjustment

front bound pockets

hidden stash

pocket on out-

seam

gusset to reduce crotch

strain, luxstreme fabric

gusset to reduce crotch

strain, Poly chito interl-

cok fabric:

-anti-bacterioal

-clean and hygienic

-odor resistant

-non-toxic

-pilling resistant

-breathable

-fast drying

-moisture management

and wicking

-soft hand

signature positioning of lu-

lulemon printed label

signature positioning of lu-

lulemon printed label

polyester ribbed collar

chafe resistant zipper feature

2 way water resistant YKK zipper

Dintex Bonded Interlock Fabric:

WaterProof/Windproof/Breathable

Areas of use:

Jackets and trousers for highly

aerobic activities such as run-

ning or skate skiing. Also ideal

for air permeable use in hybrid

garments.

light weight

– Highly elastic

– Water repellent

– High level of comfort

waterproof, windproof, breathable 5 panel

adjustable cuff,

with watch window

underneath cuff

strap

patch pockets

Swift Fabric

Ventilation feature with zipper Look #2 Hybrid Bomber Jacket

GARMENT BACK

two hole sincher

WB

eyelets holescompartment opening with bartack secured ends

Draw Cord design

Styles with this feature:

-look #2 bottoms Swift Pant-look #4 bottoms performance jogger-look #5 bottoms Lue’s jogger

Look #3Look #4

lululemon printed logo in traditional

position

2x2’’ poly/cotton ribbing

2x2’’ poly/cotton ribbing

ykk water resistant zippers with zipper hoods

ykk water resistant zippers with zipper hoodscool best mesh armpit

gusset, anti wicking fabric

cool best mesh armpit

gusset, anti wicking fabric

lululemon branded woven label

lululemon branded woven label

articulated sleeves for maxi-

mum mobility

articulated sleeves for maxi-

mum mobility

70% cotton/ 30% polyester

2’’x2’’ rib cuff

gusset to reduce crotch

strain, Poly chito interl-

cok fabric:

-anti-bacterioal

-clean and hygienic

-odor resistant

-non-toxic

-pilling resistant

-breathable

-fast drying

-moisture management

and wicking

-soft hand

gusset to reduce crotch

strain, chito sante ex-

treme fabric:

-anti-bacterioal

-clean and hygienic

-odor resistant

-non-toxic

-pilling resistant

-breathable

-fast drying

Ykk aquaguard guard waterproof zipper

Luon™

topstitched inseam pockets

sideseam label

flat locked front pocket pouch

Lululemon signature reflective

Reason:

In constructin a parallel line mens an object is

coming towards you, an X means an object is

going away from you. Possibly a good branding

technique.

laser venting in hood for airflow

3 panel hood

3 panel hood

• Breathable

• Wind and water repellent

• Permanent elasticity

• Hard wearing and durable

• Moisture Transport

• functional fibres

• Fast drying

• High level of comfort

Look #3 Look #4

sleeve stash pocket

elastic drawcord

Asymetrical ykk water resistant zipper, two way

chafe resistant zipper guard

Lululemon signature reflective

Reason:

In constructin a parallel line mens an object is

coming towards you, an X means an object is

going away from you. Possibly a good branding

technique.

freedom sleeves for maximum mo-

bility

Polartec® Power Stretch® Fleece

Drawcord with sincher and storage compartment on WB

Knee Articulation side view Look #4 Performance Jogger

*featured on all the pant bottoms*

Look #5 Look #6

lululemon printed logo in traditional

position

lululemon printed logo in traditional

position

cool best mesh armpit

gusset, anti wicking fabric

woven lululemom branded hem label

woven lululemom branded hem label

articulated sleeves for maximum mobility

YKK water resistant zippers, with

zipper hood

Bartacks to increase pocket strength

Luon™Chito* Midweight Compression Fabric

79% poly, 21% spandex

moisture wicking, anti-backterial prop-

erties

Articulated knee seams for maximum mobility

Lululemon signature reflective

Reason:

In constructin a parallel line mens an object is

coming towards you, an X means an object is

going away from you. Possibly a good branding

technique.

gusset to reduce crotch

strain, cool best mesh

gusset to reduce crotch

strain, Poly chito interl-

cok fabric:

-anti-bacterioal

-clean and hygienic

-odor resistant

-non-toxic

-pilling resistant

-breathable

-fast drying

-moisture management

and wicking

-soft hand

reversed cover stitched front pockets

Basic properties:

– Very high breathability and air per-

meability

– Small pack volume, extremely light

weight

– Highly elastic

– Water repellent

– High level of comfort

ribbed cuffs

poly/spandex jersey bound cuffs

thumb hole for easy layering

hidden stash pocket for ipods, credit cards, keys etc.

Updated Kangaroo Pocket

Draw Cord to adjust fit

raglan sleeves for mobility

flat lock seams

moisture wicking classic beanie

Merino Blend Jersey, 48% wool, 48% polyester, 4% nylon

all weather conditions

breathable

odour resistant

moisture management

comfort next to the skin

ststretch & recovery

natural fibre

Look#5

Look #6

Lululemon signature WB card

storage pocket

Reflective X design

Garment Back

Featured on the follwing styles:

-Look #3 Top Asymetrical Hoodie (shoulder)

-Look #4 Bottoms Performance Jogger

--Look #6 Signal Tights

Look #6 Signal Tights

Look #7

lululemon brand-

ed logo on back

of shoulder

side seam woven label

Chito* Midweight Compression Fabric

79% poly, 21% spandex

moisture wicking, anti-backterial prop-

erties

Areas of use:

Jackets and pants for high-movement types

of outdoor sports.

• Breathable

• Wind and water repellent

• Permanent elasticity

• Hard wearing and durable

• Moisture Transport

Look #7

two piece sleeve to follow arms natu-

ral arm curve

Ykk aquaguard guard waterproof zipper

articulated sleeves for maxi-

mum mobility

storage pocket for ipod, keys, credit cards etc.

adjustable cuff strap

single welt pockets with

ykk water resistant zippers

Cool Best Fabric Heavy Wicking

Pique

raglan sleeve for maxi-

mum mobility

small sleeve storage cargo pocket

ribbed moisture wicking classic

beanie

chafe resistant zipper garage

adjustable sideseam zippers

for mobility, comfort ad-

justment, and airflow

articulated knee seams for maximum mobility and

performance

zipper stopped 5’’

before hemline to in-

crease running mobility

lululemon branded logo on

back of calf

Ventilation feature with zipper

GARMENT BACK

Look #7 Cross Over Rain Mac

Look #7 Concept Tights

Leg Seam Design

Look #8Look #9

signature positioning of lu-

lulemon printed label

Larger quad and thigh area for layering

shorts

LOOK #8LOOK #9

Luon™

Luon™

fitted calf and ankle to increase circulation and keep

warmth in

front bound pockets

flat lock seam

flat lock seam

superfine merino wool jersey

all weather conditions

breathable

odour resistant

moisture management

comfort next to the skin

ststretch & recovery

natural fibre

superfine merino wool jersey

self bound neckline self bound neckline

larger leg and hem opening for freedom of movement

shirt tail front and back hemline for

a more flattering appeal

shirt tail front and back hemline for

a more flattering appeal

moisture wicking classic beanie

raglan sleeve for mobility

lululemon branded woven hem label

flat lock seamed front patch pockets

side seam stash pocket

over the knee length for comfort

articulated knees for maximum mo-

bility

outseam zippers for fit adjustment

gusset to reduce crotch

strain, chito sante ex-

treme fabric:

-anti-bacterioal

-clean and hygienic

-odor resistant

-non-toxic

-pilling resistant

-breathable

-fast drying

gusset to reduce crotch

strain, chito sante ex-

treme fabric:

-anti-bacterioal

-clean and hygienic

-odor resistant

-non-toxic

-pilling resistant

-breathable

-fast drying

lululemon branded outseam label

woven lululemom branded hem label

raglan sleeves for mobility

Tropic JadePantone19-5217

Estate BluePantone 19-4024

LeadPantone19-3803

BlackPantone 4 C

Inspiration Images

Garments)Breakdown))Look)#1)Top))Name:)Compound)Fleece))Purpose:)Running)fleece))Reason)for)design:)Hybrid)version)of)the)classic)fleece)outdoors)running)top.)Updated)the)classic)fleece)with)environmental)micro)fleece,)and)used)Lululemons)signature)Rulu)fabric)for)the)performance)aspect.)Subtle)reflective)features)make)it)safe)to)run)at)night.))Look)#1)Bottoms))Name:)Water)Proof)Running)Pant))Purpose:)All)weather,)durable)running)pant))Reason)for)design:)Living)on)the)west)coast)we)never)know)what)kind)of)weather)to)expect.)I)designed)this)pant)to)be)worn)outdoors)to)stand)up)against)rain)and)wind)without)giving)up)breathability.)Wicking)fabric)was)added)in)key)areas)to)limit)sweat)build)up.))Look)#2)Top))Name:)Hybrid)Bomber)Jacket))Purpose:)Running/To)&)From))Reason)for)design:)Took)a)classic)bomber)jacket)and)updated)it)into)a)running)piece.)Ventilation)features,)fabric,)and)pattern)construction)choice)make)this)jacket)ideal)for)cold/wet)outdoor)runs.)This)jacket)can)also)be)worn)casually)without)looking)like)core)workout)gear.)Subtle)reflective)features)make)it)safe)to)run)at)night.))))))))))

Look)#2)Bottoms))Name:)Tapered)Swift)Pant))Purpose:)Running/training))Reason)for)design:)Tapered)running)pant)with)technical)features)ideal)for)running)and)training)in.))Look)#2)Hat))Name:)AllSweather)Running)Hat))Purpose:)running/to)and)from))Reason)for)design:)Run)in)style.)Ideal)for)running)in)the)rain)and)keeping)out)the)wind.)The)technical)dintex)fabric)keeps)the)elements)out)while)the)cool)best)wicking)interior)band)removes)the)sweat)on)your)runs.)))Look)#3)Top)))Name:)Asymmetrical)Tech)Fleece)Hoodie))Purpose:)Outdoors)Running/Post)Workout/)To)and)From)))Reason)for)design:)Technical)running)fleece)that)looks)goods)and)has)all)the)properties)you)need)when)breaking)a)sweat)outside.)Signature)Reflective)X)design)on)shoulder)for)nighttime)runs.))Look)#3)Bottoms))Name:)All)weather)Running)Short)))Reason)for)design:))Living)on)the)west)coast)we)never)know)what)kind)of)weather)to)expect.)I)designed)this)short)to)be)worn)outdoors)to)stand)up)against)rain)and)wind)without)giving)up)breathability.)Wicking)fabric)was)added)in)key)areas)to)limit)sweat)build)up.))Look)#4)Top))Name:)Hybrid)Hoodie))Purpose:)Running/Gym/To)and)From))

Reason)for)design:)A)staple)item)every)guy)should)have)in)his)wardrobe.)I)took)a)

traditional)zip)up)hoodie)and)geared)it)to)run/work)out)in.)Has)all)the)technical)

features)needed)to)keep)you)comfortable)during)a)run/workout.)

)

)

)

)

)

)

)

)

)

Look)#4)Bottoms)

)

Name:)Performance)Jogger)

)

Purpose:)Running/Gym/To)and)From)

)

Reason)for)design:)Took)the)classic)jogger)pant)and)gave)it)a)technical)make)over.)

Stylish)fit)with)all)the)characteristics)needed)for)running,)and)working)out)in.)

)

)

Look)#5)Top)

)

Name:)Hybrid)Crew)Sweater)

)

Purpose:)Running/Gym/To)and)From)

)

Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his)

wardrobe.)I)took)a)traditional)crew)sweater)and)geared)it)to)run/work)out)in.)Has)all)

the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)

)

Look)#5)Bottoms)

)

Name:)Lue’s)Jogger))

)

Purpose:)Running/Gym/)To)and)From)

)

Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his)

wardrobe.)I)took)a)traditional)cotton)jogger)and)geared)it)to)run/work)out)in.)Has)all)

the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)The)

stylish)silhouette)makes)it)suitable)to)leave)the)house)and)not)look)like)a)bum.)

)

Look)#6)Top)

)

Name:)Light)Weight)Hoodie)

)Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his)wardrobe.)I)took)a)classic)lightweight)hoodie)and)geared)it)to)run/work)out)in.)Has)all)the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)The)luxurious)merino)wool)fabric)makes)it)perfect)for)casual/weekend)wear.))))))))Look)#6)Shorts))Purpose:)Running/Gym/)To)and)From))Name:)Aeroshell)Shorts))Reason)for)design:)Shorts)that)can)be)worn)on)indoor)and)outdoor)runs.)State)of)the)art)aeroshell)technology)makes)this)a)great)all)around)short)to)own.))Look)#6)Tights))Name:)Signal)Tights))Purpose:)Running))Reason)for)design:)Compression)tights)to)prevent)chafing)and)rashes,)and)postSexercise)to)ease)muscle)stiffness)and)quicken)recovery)time.)They)also)provide)warmth)without)weight.)Signature)lululemon)parallel)and)X)reflective)design)for)nighttime)runs.))Reflective)X)Story:)In)construction)a)reflective)parallel)line)means)an)object)is)coming)towards)you,)and)an)X)means)the)object)is)moving)away)from)you.))Look)#7)Top))Name:)Cross)over)Rain)Mac))Purpose:)Running/)To)and)From))Reason)for)design:))Inspired)by)the)traditional)work)mac.))I)challenged)myself)to)develop)a)performance)based)timeless)jacket)silhouette)that)can)be)worn)on)outdoor)runs,)and)in)the)office.)

)Look)#7)Beanie))Name:)Tech)Beanie))Purpose:)Running/To)and)From))Reason)for)design:)A)staple)item)for)men)of)all)ages.)Added)wicking)technology)to)this)classic)item)so)it)can)be)worn)runs)or)casually)out)and)about.)))))Look)#7)Shorts))Name:)Primary)Shorts))Purpose:)Running/Gym))Reason)for)design:)Basic)shorts)inspired)by)a)classic)100%)polyester)gym)short.)Updated)with)cool)best)mesh)fabric)for)all)the)performance)you)need)in)a)go)to)price)point)gym)short.))))Look)#)7)Tights))Name:)Concept)Tights))Purpose:)Running))Reason)for)design:)Compression)tights)to)prevent)chafing)and)rashes,)and)postSexercise)to)ease)muscle)stiffness)and)quicken)recovery)time.)They)also)provide)warmth)without)weight.)New)approach)to)knee)articulated)seams.)))Look)#8)Top))Name:)Merino)Wool)TSshirt))Purpose:)Running/Gym/To)and)From))Reason:)Staple)item)for)men.)Functional)natural)based)running)shirt)that)can)also)be)worn)outside)of)the)gym.))Look)#8)Bottoms)

)Name:)Freedom)Shorts))Purpose:)Running/Yoga))Reason)for)design:)Designed)for)comfort)and)easy)movement.))For)the)man)who)wants)a)more)casual)relaxed)short)with)all)the)properties)expected)in)a)running)short.)This)relaxed)short)is)also)perfect)for)yoga)classes)giving)you)all)the)movement)you)need.)))Look)#9)Top))Name:)Merino)Baseball)TSshirt))Purpose:)Running/Gym/To)and)From))Reason)for)design:)Staple)item)for)men.)Functional)natural)based)running)shirt)that)can)also)be)worn)outside)of)the)gym.)))Look)#9)Bottoms))Name:)AllSInSOne)Training)pant))Purpose:)Running/Gym))Reason)for)design:)This)highly)versatile)pant)can)be)worn)on)runs,)pre,)and)post)workouts.)The)larger)quad)and)thigh)section)makes)it)easier)to)layer)shorts)underneath)when)you)are)at)the)gym)or)layering)up)for)an)outdoor)run.)The)tight)calf)and)ankle)area)increases)warm)up,)circulation)and)recovery)time)when)breaking)a)sweat.)These)pants)come)with)a)basic)pair)of)shorts)inside.)And)is)sold)as)one)unit.)The)waistband)feature)has)two)eyelet)holes)for)the)shorts)draw)cord)underneath)to)be)pulled)through)and)tied)on)the)outside)of)the)pant.)This)will)draw)cord)bulk.))))Look)#9)Beanie))Name:)Tech)Beanie))Purpose:)Running/To)and)From))

Reason)for)design:)A)staple)item)for)men)of)all)ages.)Added)wicking)technology)to)this)classic)item)so)it)can)be)worn)runs)or)casually)out)and)about.)))))))))))))