london book fair 2012: thinking & planning the epub 3 way (slides)

Thinking & Planning the EPUB 3 Way

Sandeep Dhawan sandeep.dhawan@datamatics.com

Perspectives by

Digital Publishing & Retails Solutions Group

18th Apr 2012

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e-Publishing

Pre-Publishing

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Book in digital form

Use on

Computers

Smart phones

Tablets…

Will only read text files

Static content…

What did we originally think & want?

Color

Graphics

Videos

Interactivity

MathML

Audio, semantics, social…

And then we wanted more…

Formats... ePDF EPUB Mobipocket HTML Palm…

Then there were many devices, platforms, distribution channels.…

And more…

Market thoughts

In one of the surveys with publishers, response showed that 85% will be

producing eBooks in addition to print

Modest activity in the College, School and STM markets towards eBooks

Digital adoption with-in Trade & Semi-Trade faster

My content is not suitable for Tablet / Readers…

Limited feature-set / functionality within standards..

I don’t have the needed skillset in-house….

Monetization…

Mark

et

Issu

es

EPUB 3.0 Features

Supports HTML 5 and CSS 3

Semantic Tagging using HTML5

Supports semantic tagging, a feature introduced

HTML-5 will provide advantage of having

improved accessibility

Multicolumn using CSS3

Multicolumn display is now a reality

in EPUB3 by using CSS3

Animation using HTML5 and CSS3

Simple animations can be done for with the

support from HTML 5 and CSS 3

JavaScript

Support scripting in EPUB providing

opportunities for user interactivity

MathML

Supports for rendering MathML markup

Language Support

Enhanced global language support

Enables vertical writing, or defining writing

directions

Semantic Inflection

Enhance the reading experience for Users

epub:type=“this is a footnote”

epub:switch=“to MathML”

epub:trigger=“start Playing”

Audio / Video

Audio / Video can be synchronized with text using

Media Overlay specification

Fixed Layout

Fixed Layout EPUB renders design heavy books

look exactly like printed books

Comparison

EPUB 3.0

1. XHTML5

2. SVG appear in spine

3. Support for MathML

4. EPUB Navigation

5. Supports CSS 3

6. Scripting feature - interactivity

7. Audio - text synchronization

8. Multicolumn

9. Fixed Layout

EPUB 2.0.1

1. XHTML 1.1 and DTBook

2. SVG nested inside XHTML file

3. Replaced with images

4. NCX Navigation

5. CSS 2.1

6. No scripting support

7. No audio-text synchronization

8. No interactivity

9. No multicolumn support

Thinking and Planning the EPUB3 way

JavaScript

Interactivity on textbook exercises

Interactive practical sessions

Interactive children books

Interactivity on STM content

Thinking and Planning the EPUB3 way

Video and Audio Cookbooks for 'how to' learning guides Subject lectures

Thinking and Planning the EPUB3 way

Synchronized Text and Audio For rhymes Children books Learning languages

Video and Audio

SVG & MathML

Foreign language support

Devices and User Agents on EPUB 3

Popular reading systems have gradually started

supporting EPUB3 but still more to come with

full feature set

Apple iBooks 2

Apple launched iBooks 2: focusing on textbooks

with enriched media in the formats

Kindle KF8 and EPUB 3

Kindle Fire supports KF8 format. The common

factor between KF8 and EPUB3 is that both

supports HTML5 and CSS3

Thinking and Planning the EPUB3 way

HTML 5 - CSS 3 - EPUB Navigation

EPUB for Educational textbooks with semantic approach

Efficiency in handling layout and accessibility

Opportunities for broader range of interactive products

Books, magazines, professional and educational textbooks

Conclusion

EPUB3 standard is available

Content that we were not sure to be good for digital is now much needed content to be digitized!

Typesetting / composition workflows need to take into account the new requirements

Back files can be new revenue generators

Add updated content

Enhance the content with video and audio components

Work with the service provider to unleash the full potential of EPUB3

Sandeep Dhawan

sandeep.dhawan@datamatics.com

EP

UB

2

EP

UB

3

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