ma c and igip
Post on 13-Apr-2017
482 Views
Preview:
TRANSCRIPT
B2B Explanation
• B2B is a marketing practice of businesses or organisations !• It allows these to sell products or services to other businesses
or organisations !• The purpose of B2B marketing in AIESEC is to use these tactics
in order to raise GIP TNs
Current iGIP Strategies
Cold Calls
Emails
The strategy we have relied the most upon for all our iGIP sales
Mainly used for cold call follow-ups
Current iGIP Strategies
Referrals
Events
Referrals from past and current TN-takers
Various events (mostly business networking) either hosted by the LC or by external organisations such as a Chamber of Commerce
Current iGIP Strategies
Disadvantages
- We are only engaging with companies when we reach out to them
!- We rely upon a few methods for all our
results !- We constantly search for new prospects
Enriching and Diversifying iGIP Strategies through MaC
AlliancesSocial Media
Endorsements
Online Content
Referrals Events
Enriching and Diversifying iGIP
Alliances
1. Market focus
!2. Research
!3. Partnership Details
!4. Contact
1. Contact current and past partners
!2. Ask if these to write
endorsement letters !3. Make sure to ask of their
permission to use the endorsement or quotes!
Endorsements
Enriching and Diversifying iGIP
78%
of sales professionals using social media outsell their peers that use traditional selling techniques.
Social Media
Online Content
Content is king when it comes to search engine ranking and visitor conversion on websites.
Contribution of MaC
1. Companies from the targeted industry will find and approach AIESEC
!2. Diversifying our methods enables us to reach
more companies faster !3. Our new strategies will grow our base of
promoters and potential customers
top related