mach technology enterprise 2.0 offering - 2010 10 21

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Enterprise 2.0 Offeringa scalable social media platform for the enterprise

Presented by Carl Rogers

Business Driver #1• Over-reliance on email

communications

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Business Driver #2• Email Overload

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Business Driver #3• Retention of Business Knowledge

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Business Objectives

Improve staff productivity

Reduce email

Improve collaboration Improve

communication

Community

Community

Community

Community

Community

Build information& knowledge assets

Leverage Social Media

6

Social Media

Platform

Modest Investment

Business Objectives

Existing intranet

7

Company notices

Links to other sites

Job vacancies

Company news

Employee self-service- Leave applications- Pay balance

Company phonebook

Corporate guidelines

Intranet Maturity

8

Razorfish (razorfish.com) – Intranet Maturity Framework

Social media enabled intranet

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RSS

Enterprise Search

Enterprise 2.0 Solution

• Driver

1. Over-reliance on email communications

2. Email Overload

3. Retention of Business Knowledge

• Tools

– Wikis

– Blogs

– Social Network

– RSS

– Search

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Implementation approach

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Advanced Human Technologies – Enterprise 2.0 Implementation Framework

Implementation plan

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Project Sponsor (from Executive Management Team)

Project Manager (Change Manager / Communications Manager)

Consultant (Enterprise 2.0 / Web 2.0)

Technical Consultant (platform configuration)

Stakeholder concerns

13

Strategic

Management

Operational

Technical

• Not a frequent user• Value?

• Break from traditional process definition• Uncontrolled ‘voice of dissent’• Time wasting diversion

• Interesting but not relevant• Struggle to understand how to use

the tools

• Security risk• Another tool to support ...

Appropriate use

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Social Media Policy

Strategic ManagementOperational Technical

clear about what is considered to be acceptable use

Knowledge building process

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Discussion thread starts

Discussion thread starts

Knowledge building process

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Research leads to insight

Consensus is documented

Knowledge building process

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Insight leads to improvement

Consensus leads tostandardisation

Responding to dissent

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“I really think that the organisation should ...”

“I hate the way that ...”

Summary• Business drivers

– Staff productivity– Information overload– Over-reliance on

Email

• Open Source leverage– Collaboration– Communication– Knowledge assets

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Enterprise 2.0 platform

Brought to you by:

• Carl Rogers• Yang Liu (RaY) • Zhida Li• Zhu Jie

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Thankyou!