mach technology enterprise 2.0 offering - 2010 10 21

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© Mach Technology Group Pty Ltd ABN 58 115 162 564 [email protected] Offices & Data Centres: Brisbane | Noosa | Cooroy | USA Enterprise 2.0 Offering a scalable social media platform for the enterprise Presented by Carl Rogers

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A scalable social media platform for the enterprise

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Page 1: Mach Technology Enterprise 2.0 offering - 2010 10 21

© Mach Technology Group Pty LtdABN 58 115 162 [email protected] Offices & Data Centres: Brisbane | Noosa | Cooroy | USA

Enterprise 2.0 Offeringa scalable social media platform for the enterprise

Presented by Carl Rogers

Page 2: Mach Technology Enterprise 2.0 offering - 2010 10 21

Business Driver #1• Over-reliance on email

communications

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Page 3: Mach Technology Enterprise 2.0 offering - 2010 10 21

Business Driver #2• Email Overload

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Page 4: Mach Technology Enterprise 2.0 offering - 2010 10 21

Business Driver #3• Retention of Business Knowledge

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Page 5: Mach Technology Enterprise 2.0 offering - 2010 10 21

Business Objectives

Improve staff productivity

Reduce email

Improve collaboration Improve

communication

Community

Community

Community

Community

Community

Build information& knowledge assets

Page 6: Mach Technology Enterprise 2.0 offering - 2010 10 21

Leverage Social Media

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Social Media

Platform

Modest Investment

Business Objectives

Page 7: Mach Technology Enterprise 2.0 offering - 2010 10 21

Existing intranet

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Company notices

Links to other sites

Job vacancies

Company news

Employee self-service- Leave applications- Pay balance

Company phonebook

Corporate guidelines

Page 8: Mach Technology Enterprise 2.0 offering - 2010 10 21

Intranet Maturity

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Razorfish (razorfish.com) – Intranet Maturity Framework

Page 9: Mach Technology Enterprise 2.0 offering - 2010 10 21

Social media enabled intranet

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RSS

Enterprise Search

Page 10: Mach Technology Enterprise 2.0 offering - 2010 10 21

Enterprise 2.0 Solution

• Driver

1. Over-reliance on email communications

2. Email Overload

3. Retention of Business Knowledge

• Tools

– Wikis

– Blogs

– Social Network

– RSS

– Search

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Page 11: Mach Technology Enterprise 2.0 offering - 2010 10 21

Implementation approach

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Advanced Human Technologies – Enterprise 2.0 Implementation Framework

Page 12: Mach Technology Enterprise 2.0 offering - 2010 10 21

Implementation plan

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Project Sponsor (from Executive Management Team)

Project Manager (Change Manager / Communications Manager)

Consultant (Enterprise 2.0 / Web 2.0)

Technical Consultant (platform configuration)

Page 13: Mach Technology Enterprise 2.0 offering - 2010 10 21

Stakeholder concerns

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Strategic

Management

Operational

Technical

• Not a frequent user• Value?

• Break from traditional process definition• Uncontrolled ‘voice of dissent’• Time wasting diversion

• Interesting but not relevant• Struggle to understand how to use

the tools

• Security risk• Another tool to support ...

Page 14: Mach Technology Enterprise 2.0 offering - 2010 10 21

Appropriate use

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Social Media Policy

Strategic ManagementOperational Technical

clear about what is considered to be acceptable use

Page 15: Mach Technology Enterprise 2.0 offering - 2010 10 21

Knowledge building process

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Discussion thread starts

Discussion thread starts

Page 16: Mach Technology Enterprise 2.0 offering - 2010 10 21

Knowledge building process

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Research leads to insight

Consensus is documented

Page 17: Mach Technology Enterprise 2.0 offering - 2010 10 21

Knowledge building process

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Insight leads to improvement

Consensus leads tostandardisation

Page 18: Mach Technology Enterprise 2.0 offering - 2010 10 21

Responding to dissent

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“I really think that the organisation should ...”

“I hate the way that ...”

Page 19: Mach Technology Enterprise 2.0 offering - 2010 10 21

Summary• Business drivers

– Staff productivity– Information overload– Over-reliance on

Email

• Open Source leverage– Collaboration– Communication– Knowledge assets

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Enterprise 2.0 platform

Page 20: Mach Technology Enterprise 2.0 offering - 2010 10 21

Brought to you by:

• Carl Rogers• Yang Liu (RaY) • Zhida Li• Zhu Jie

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Page 21: Mach Technology Enterprise 2.0 offering - 2010 10 21

Thankyou!