magento business intelligence post-holiday webinar

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Analyzing Your Holiday Season

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Executive Overview

1. Holiday Trends2. Finding your “Holiday Season”3. How sensitive is your business to the holiday season4. What is the value of your holiday customers5. What was the cost of acquiring these customers

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An overview of the 2016 Holiday Benchmark

Holiday Trends

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Benchmark Overview

1. https://rjmetrics.com/resources/reports/the-ecommerce-holiday-customer-benchmark/

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Key Takeaways

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Finding Your Holiday Season

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EOY isn’t always the “Holiday Season”

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Identifying your “Holiday Season”

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How Holiday Sensitive is Your Business?

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Percent of annual sales acquired during holidays

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Percent of new customers acquired during holidays

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The Value of a Holiday Customer

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AOV and LTV

Average Order Value Customer Lifetime Value

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Repeat Order Probability

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How did your Business Acquire Holiday Sales

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Marketing Costs

Cost of Acquiring a Customer

• Marketing Data• Facebook Integration• AdWords Integration

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Coupon Analysis

Coupon % Analysis Library• Coupon Code Analysis • Instructions for creating 16 reports

• Usage Rates• Discount amounts• Repeat Order Probability• LTV

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Next Steps for your Analyses

1. The holidays affect every business differently2. Suggested Analyses

1. Finding your Holiday2. Holiday Sensitivity3. Customer Value4. Acquisition Costs

3. Need a hand?1. Support@RJMetrics.com2. Professional Services

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Questions?