[webinar] 2016 holiday marketing strategy

@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing

@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing2

Housekeeping

Additional Q&A addressed at the end of session

A link to view a recorded version of the webinar will be emailed within 48 hours

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@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing

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About Point It

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World-Class Clients

Our Services


About the Presenter

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Katy TonkinVP, Digital StrategyPoint It Digital Marketing


About the Presenter

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Sean Van GuilderDirector of SEOPoint It Digital Marketing

@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing

Table of Contents

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State of Holiday 20161 Vertical-Specific Tips4

Goal Strategies2

Budget Strategies3

5 Question and Answers


State of Holiday 2016

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2016 Projected US Holiday Sales

$868Billion (eMarketer)

2015 Online US Holiday Sales

$105Billion (NRF)

Up 9% Year over Year

35% of consumers made more than half their holiday purchases online in 2015



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Remember…

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36%OF U.S. CONSUMERS

ARE ALREADY SHOPPING

FOR HOLIDAY(Nielsen)

BY SEPTEMBER


Goal Strategy

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@KatyTonkin @SeanVanGuilder @Point_It | #retail #digitalmarketing13


Holiday for Brick & Mortar Store

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CHECKLIST Online Offers for In-Store

Redemption

Establish an SEO Foundation

Fine-tune your local marketing strategy

Sell across channels to drive cross-generational buyers