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Marcus Tewksbury, VP, Retail Vertical

Bill Tancer, Head of Global Research

2012 Holiday planning

Visit experian.com/blogs/marketing-forward for up-to-date marketing insights

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Introducing our speakers

Marcus Tewksbury, our resident retail expert

Bill Tancer, our resident data expert

Best selling author of Click: What Millions of People do Online and Why it Matters

______________________________

Talk track:

Timing the holiday season

The holiday specific buyer

Updated evolution of the buying experience

Specific examples and recommendations to maximize your holiday performance

Tweet using the hashtag #EMS2012

@tewksbum

@billtancer

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Patterns and predictability

Repeating year-over-year patterns equal predictability

Do you know what your big holiday days will be in 2012?

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Identifying key holiday days

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Daily visits on milestone dates

+9% +2%

+31%

+29%

0%

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Seasonal inefficiencies

Discrepancy between transaction rank and volume of emails sent equals email marketing inefficiencies

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It’s not just what you say…

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To be relevant you must be personalized and dynamic

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The story lies in the clues…

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1 Text-to-join

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Loyalty programs2

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1 2

3

4

Retail address capture3

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Targeting the holiday toy buyer

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J34 – Aging in PlaceGrandparents and holiday toy shoppers

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Evolving in-store experiences

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In-store ratings and comments1

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Scan to share2

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Bring Facebook into the store3

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Isolating traffic sources

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Checking in on Pinterest

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Retail sites with the most Pinterest traffic

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Summary

Repeating patterns = predictability

Be personalized and dynamic to remain relevant

Engage through loyalty and text-to-join, leverage through retail data capture

Understand the specific patterns of holiday buyers

Evolve in-store experiences through social integration

Online data as a source for what’s hot for the 2012 holidays

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Questions?

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webinar

Follow these simple steps:Go to http://www.TweetChat.com

Use the hashtag #EMS2012Log into your twitter account

Participate in the conversation

Visit experian.com/blogs/marketing-forward for up-to-date marketing insights

© 2012 Experian Information Solutions, Inc. All rights reserved.