making sense of social media for pet store retailers

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

makingsenseofsocialmedia.org

About Lorri

makingsenseofsocialmedia.org

Today’s Objectives

1. Get “Retailer” Specific with

Social Media

2. Brief Breakdown of the Different

Networks

3. The REAL Value of Knowing Your

Target Market

4. Analysis & Overview of Each

Company

Social Media for Retailers

“…many retailers have locked

themselves into the position that

social media is mainly a marketing

and sales tool. It is still widely seen

as a channel to be used for pushing

advertisements and linking back to

online stores.”

makingsenseofsocialmedia.org

Social Media 101

Facebook is still the biggest kid on the block

makingsenseofsocialmedia.org

Social Media 101

  Keys to a good Facebook post:

makingsenseofsocialmedia.org

YouTube is the #2 search engine on the web

Social Media 101

makingsenseofsocialmedia.org

Twitter needs to be taken seriously…

Social Media 101

makingsenseofsocialmedia.org

Social Media 101

There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”

makingsenseofsocialmedia.org

Social Media 101

Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience

makingsenseofsocialmedia.org

Social Media 101

Pinterest … Bonus Points for Anything Bridal!

makingsenseofsocialmedia.org

Know Your Target Market

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Facebook:

• Get your custom

URL

• Branding: resize

profile picture to fit

[square it] & cover

photo needs

branding

• Apps – for e.g.:

Pinterest, Instagram,

Contests, Newsletter

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Other Social Networks:

• Not obviously found

• Need them for

balance – reaching

your target market

• Work the hashtag

#animalhouse into

everything

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Facebook:

• Get your custom

URL

• Have a new profile

picture for the

different seasons &

brand the profile

picture

• Website Link in

contact info

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Other Social Networks :

• Start using Twitter

again

• Upgrade branding

and make it

consistent across

networks & website

• Establish the

hashtag #petland in

everything you do

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Facebook:

• Get your custom URL

• Dive into apps a little

more – maybe use

contests (“caption this”

is popular) or offers (I

see you posted an

event last night,

great job!)

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Other Social Networks:

• You do have what’s

called a “local page“,

however, not used since

2013

• Hashtag #petswest has

7 pictures already on

Instagram; set up an

account and work off of

that

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Facebook:

• Merge your two pages

• Change your PROFILE

that is called Scruffy Tail

makingsenseofsocialmedia.org

Social Media Strategy

  Analysis & Advice

Other Social Networks:

• Tell your customer list of

your social networks

through a newsletter

• Incentivize them to

“like” and “follow”, for

example, a coupon /

discount on their next

purchase

• Start using Instagram

makingsenseofsocialmedia.org

Social Media Strategy

  Remember…

• Know Your Customer so you Know where to

REACH OUT to them on Social Media

• Tell Stories

• Be Original

• Get Creative

• Don’t tackle EVERYTHING – pick one or two

platforms, get REALLY GREAT at those,

then build on that

• Now … for that SPECIAL OFFER!

makingsenseofsocialmedia.org

I can most easily be reached online:

facebook.com/makingsenseofsocialmedia

twitter.com/lorriratzlaff

ca.linkedin.com/in/lorriratzlaff 

Other contact information:info@makingsenseofsocialmedia.orgmakingsenseofsocialmedia.org604.852.0695 

How to Reach Me

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

For packages and rates:Please contact me.