managing your career

Managing Your Career

www.trinity.edu/careercareerservices@trinity.edu210.999.8321

MARKETING YOUR PERSONAL BRAND

Managing Your Career by…

• Marketing: the provision of goods or services to meet customer or consumer needs (QuintCareers.com)

• Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (QuintCareers.com)

Marketing Tools

Résumé

ePortfolio

Blogs

Personal website

Twitter

LinkedIn

RésuméA marketing tool to promote your…• Degree• Experience• Skills• Community involvement• Projects• Honors, etc.

RésuméReflect your key competencies

• Leadership• Organization• Facilitation• Creative problem solving• Conflict Resolution• Cultural Adaptability• Professionalism• Tech Savvy

Using Your Résumé

Applications– Employment

– Education

– Honors & Awards

Using Your Résumé

Career Management – Gaps in experience or skills– Summary of qualifications– Career patterns/trajectory– Identify leads to attaining career goals

Using Your Résumé

Networking 60 Second Elevator Speech http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitch/ Online Resources http://web.trinity.edu/x6369.xml

EXPLOITING SOCIAL MEDIA Managing Your Career by...

ePortfolio

• Electronic resume• Links to samples of work• Snapshot of experiences• Communicate philosophy and career interest

Examples:http://linychen.tumblr.com/

sites.google.com/site/emilyemorrow

http://savitamalik.efolioworld.com/Introduction

ePortfolio

Apojigohttp://www.apojigo.com/

Google siteshttp://www.google.com/sites/overview.html

Foliospaceshttp://www.foliospaces.com/

Wikispaceshttp://www.wikispaces.com/

Tumblrwww.tumblr.com

LinkedIn as Foundation

• For basic setup instructions, see http://students.linkedin.com

• Use LinkedIn as the foundation to your “professional” online strategy using• Words• Photos• Videos• Links

Key Words Paint a Picture

• Summary section

• Skills and expertise section

Key Word Selection Tip

• Wordle.com

• Twitter.com/TUCareerService/lists

• Indeed.com

Review Results

LinkedIn Documentation

• Education section

• Summary section

• Project section

• Contact information section• Twitter• Three additional links

Shelve Your Study Materials

Books•http://www.librarything.com •http://www.shelfari.com

Articles•http://twitter.com•http://www.pinterest.com

Slide Into Home Base

• Slideshare.net• PowerPoint• Documents (.pdf, .doc)• Video (.mp4, .wmv, .mpeg, .mov, .avi)

• About • Work• Education• Books

• Status updates• School/work achievements

• Follow and engage employers

Open Facebook. Just A Little.

Blog Your work. Work Your blog.

• Promote values

• Promote level and area(s) of expertise

• Demonstrate communication style

Examples:Lin Chen: http://allidoiscook.tumblr.com/

Career Services: https://www.facebook.com/TrinityUniversityCareerServices/notes

Blog Sites

Tumblr

Blogger

Wordpress

Blogspot

Twitter

Follow the Tweeter(Tips)

• Follow Career Services on Twitter

http://twitter.com/TUCareerService

• Review our Twitter lists

http://twitter.com/TUCareerService/lists

• Create your own Twitter lists

• Follow and engage employers

Recycle Blog Posts

• Letter to the editor• School paper• Hometown paper• San Antonio and other metropolitan papers

Move Them With Imagery

• YouTube

• Animoto

After Supersizing LinkedIn

• Connect and network

• Post status updates• Articles• School/work achievements• Conferences

• Follow employers

• Leverage alumni connections

Manage Your Footprints

Flavors.mee.g. http://flavors.me/dtuttle6

TweetDeckhttp://www.tweetdeck.com/desktop/

Hootsuitehttp://hootsuite.com/

…and more!

WARNING!Protect Your Online Image…

• Google Alert: http://www.google.com/alerts • Dogpile: http://dogpile.com/• Facebook – check out different views in your

privacy settings

Protect Your Online Image…

• Avoid & un-tag risqué pictures

• Avoid controversial statements that are not “part of your package”

• Thoughtfully consider what you tweet, post, like, follow, join, etc.

• Delete unused accounts

Online Image is a two-way street

• Google Alert: http://www.google.com/alerts

Remember…

Footprints lead to an actual person. A certain level of person-to-person communication occurs offline.

Are You Ready?

Final Words…

Manage your career

• Set and work to achieve career goals

• Develop effective marketing tools

• Establish and maintain personal career network

Questions?

Contact CAREER SERVICES:

www.trinity.edu/careers

careerservices@trinity.edu

210.999.8321