mandy egerton z1.1 (2)
Post on 30-Jul-2015
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MANDY EGERTON
Key communicator Able to communicate at all levels both inside and
outside any business Project management
Adept at being able to prioritise tasks Event Management
Management of major product launch and also exhibitions and regional events
Team Working Able to build good relationships with colleagues,
agencies and journalists Budgeting
Controlled a budget of £300,000 Technical
Adept at Microsoft Office
2013- CONT’D Been an active part of the Eastern region CIM Committee since
July 2013 Attending regular meeting Writing up the minutes Organising the socials
Involved in calling companies to be sponsors for the 2014 SME Marketing Conference (May 23)
Contacting companies which attended in 2013 to see whether they would attend in 2014.
Part of the team running the Conference – registering attendees and helping with WiFi connectivity.
2015 involved with Social Media (LinkdIn, Twitter and YouTube) epromoting the conference.
Putting together lists of potential sponsors, potential attendees and liaising with local education colleges to promote to Marketing Students.
2014 - ST JOHN AMBULANCE – EVENTS ASSISTANT (TEMPORARY)
The Stevenage office is the 2nd busiest office in the UK providing cover for over 660 events in August ranging from a man and a dog to the Tour de France,
Making online bookings with clients and then negotiating with SJA members to provide cover.
Working on Excel for invoicing and providing invoices and statistical information.
Visiting regions to train staff on alterations to the Excel system and how to use it.
Altering the online survey sent to clients to make more user friendly (increasing response rate 50%)
2014 - FBDC (ST ALBANS) – PROJECT DEVELOPER
Involved in re-writing web pages to make them easier to read and negotiate and still get the message across.
Researching into :- Competitors Major food manufacturers – food range
opportunities and financial sturdiness. Research into Halal and Kosher food markets for
major supermarket, looking at market size, potential for growth, opportunities and trends.
Managing an Intern and an IT Apprentice.
1989-1991 HOWARD MARKETING – EINDHOVENACHIEVEMENTS
Organised major press day in Paris at ‘La Grande Arche’ for Philips
Flying in my journalist contacts from the UK for the event.
Instigated and undertook training of junior staff in the CIM Diploma
Gained 3 new telecoms accounts in Paris. Writing advice and guidance feedback on
Clients’ exhibitions.
1987-1989 CASS ELECTRONICS – ONE COMPANY- 4 ARMS
Cass Electronic
s
Nelson Tansley – Nurse Call
Cass Care Warden Call
Cass Electronics Telephony &
paging
Cass Trading 3rd party trading
ACHIEVEMENTS
Improved the company’s profile by judicious use of advertising
Organised the marketing for a major new product launch with accompanying company presentation revamp
Increased sales leads from 15 to 600 per month
Identified a new trade fair. This generated new contacts with a sales value of £3 million
Demonstrated the value of marketing to the Directors of Cass
EXHIBITIONS AND PRODUCT LAUNCH - CASS
Planning and Management of the exhibition and periphery events and customer receptions
Briefing and liaising with agencies on new design of stand for major product launch at Harrogate, Institute of Housing Exhibition
Organising all equipment and documents required
Training staff on exhibition behaviour
Achievement: Revamp of the exhibition stand ensuring customer attention and awareness of Cass
PRINTED MATERIALS AND NEWSLETTERS
Managing briefing and liaison of agencies on design of brochures, letterheads, product reply cards and exhibition invites.
Liaised with other teams to garner good news stories for internal and external newsletters
Writing up the stories for the newsletters Liaising with printer for production Ensuring adequate stock of brochures Achievement: added RIBA coding on all
documentation resulting in gaining selection by the Design Council for ‘The Design in Use’ exhibition
1984 – 1986 ICL
Exhibitions Customer training Small exhibitions demonstrating the product
Customer Magazine Good news stories
Liaising with agencies Handling customer queries Dealing with budget queries
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