marion gamel eventbrite_sist14

Marion Gamel Eventbrite - VP Marketing

Startup Istanbul 2014

Global expansion

Marion GamelVP Marketing Europe

This is what you’ll know in 10 minutes, that you may not know now!

Growing globally: -Are you ready?-The 5 steps to a successful international expansion

Why is Eventbrite talking about this today?!?!

Eventbrite a disruptive

business

Eventbrite: Where we come from

Silicon Valley

Technology Tends to Isolate People

Technology Tends to Isolate People

A Horizontal Platform that Enables All Events

1 Create

Promote2

Collect3

Analyse4

Eventbrite to date

3 million events in 2013Over 200 million tickets

$3 billion in gross ticket sales180 countries

400 employees$200 million in funding

Global expansion

Are you ready?

Global expansion: The 5 steps process

Step 1: Markets prioritisation

Step 1: Markets prioritisation

Step 2: Plan in depth how you enter the market

Step 3: Prepare a long way ahead with partners

Step 4: Act fast and send the SWAT team

Step 5: Keep testing and learning

Tip I: Build a playbook

Tip 2: Hire with great care

Recap’

The 5 steps of international growth: 1.Prioritise markets and go for the low hanging fruits2.Plan in-depth how you enter the market3.Get ready, with partners4.Act fast and send the SWAT team5.Keep testing and learnings

Two tips: 1.Build a playbook2.Hire with great care

Thank you!

marion@eventbrite.com