marketing poetry beyond poetry month

BEYOND POETRY MONTH

CLMP By the GlassJeffrey Yamaguchi@jeffyamaguchi

Post-Poetry Month Checklist(How are you leveraging the April frenzy?)

● Newsletter send / Social media update with upcoming events & forthcoming titles.

● A final push for loyal subscribers to share with their friends and family.

● Analytics review on April activity (growth?)● Sweepstakes / Content.● Promote an online survey.

What's the one new thing you launched?

Podcasts are a digital asset that can be leveraged in countless places● Podcast platforms● Bookseller sites / social media● Library websites● Digital retailer product pages● Publisher site● Author site● Media channels, blogs

Now Is the Time to Start a Podcast

● Minimal equipment needed (mic, skype, garageband).

● No barriers to entry.● Easy learning curve.● Takes time to build a following.● But asset can be used immediately, and widely.● Excellent for author care.

What is Radiotopia?● It's a network of popular podcasts.● Each podcast has its own platform and following.● But they work together as a collective to share

audience and resources.● This helps with show quality and listener

numbers, but also ad revenue and fundraising efforts.

YA Authors, Working Together, in the Digital Space

podcastmethod.cosoundcloud.comovercast.fmstitcher.combuildandlaunch.net

My favorite podcast:thetruthpodcast.com

Podcast Resources

THANK YOU!

Jeffrey Yamaguchi@jeffyamaguchi

jeffreyyamaguchi.com