marketing ppt

Business portfolioIndia Tobacco Company Limited

Introduction..ITC limited or Indian tobacco company limited is an indo-british based companyHeadquatered in kolkata , west bengal.

It was founded on august 24, 1910 by Henry overton wills and william henry wills.

It’s diversified business includes:-• Fast moving consumer goods (FMCG)• Agri business• Hotels• Packaging• Paperboards and speciality papers• Information technology

Fast moving consumer goods (FMCG)

1. Cigarettes and cigars2. Foods3. Lifestyle retailing4. Personal care5. Education and stationary6. Safety matches

Agri business •Agri commodities and rural services.•ITC’s Agri Business Division.•ITC e-choupal:- Fragmented farms, Weak institutions. Involvement of intermediaries. Information asymmetry.•Awards

Hotels1. About ITC hotels2. Classified under four distinct brands Starwood hotels Welcom hotels fortune hotels welcom heritage3. Branded accomodation4. Branded cuisine5.Achievments

Packaging

• carton board packaging.•Flexible packaging.•Tobacco packaging.• Green packaging.

ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia.ITC’s packaging business has major product lines:-

Paperboards and specially papers

•Introduction•Some of the Paper board brands includes Folding box boards Solid bleached sulphate boards. poly coated boards. PLA coated boards. Recycled boards Fine papers• Awards

Information technology

•Introduction.•Service.•Product life cycle management.•Loyalty.•Training and development programmes•Award .

Matrix

Stars ? Hotels FMCG othersAgri businessPaperboards and packaging

Cash cows DogsFMCG-cigreets

Marketgrowth

Marketshare

Thank you

BY -Lokesh