marketing proposal-2

Tea Square

Marketing Proposal

A guide by NA

Customer EngagementCustomer engagement is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement is either consumer- or company-led and the medium of engagement can be on or offline.

1. Why E-COMe-Commerce offers businesses a vital opportunity to offer their customers round-the-clock convenience. A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.

➔ Influences Purchase Decisions

➔ Broadens Your Brand

➔ Offers a Personalized Experience

➔ Taps into Social Media

Having a website is like opening a door and inviting potential customers into your business.

The web is your new sales guy

2. BrandingYour brand is the way your customer perceives you

➔ Branding Improves Recognition

➔ Branding Creates Trust

➔ Branding Supports Advertising

➔ Branding Builds Financial Value

➔ Branding Generates New Customers.

The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding Ideas ● Customised glasses or cups for serving

customers

● A new attractive logo

● Customised takeaways packets for customers

● Branding and Marketing outside all the Office located areas

● New product launches like Coffee, green Tea and Milkshakes to leverage more customers

● Introducing On demand delivery

After successful implementation of web based platform, we can go ahead with Mobile Application

Using Modern Day Technologies

Using SEO, SMO and Google Adwords to Market the services in the untapped markets of Kolkata

Milestones

2016 2017

May, 2016Website launch with online delivery Option

June, 2016Branding including Photo sessions of outlets Completion

January, 2017Mobile Application Launch

February, 2017Effectiveness of Digital Media Marketing starts showing results

Why Web Presence??

Visibility, Reach, Customer, Competition and credibility

Thank you!!