marketing tata nano

Nano

NANO

Presented By:

Darshan Joshi

Neelam Rathod

Daksha Kotian

Cletus Machado

Deepak Samal

INTRODUCTION

Tata Motors Ltd. Is part of Tata Group.Formerly known as TELCO (TATA Engineering &

Locomotive CompanyFounded: 1945Founder: JRD Tata Industry: AutomobileHeadquarters: MumbaiProducts: Automobiles, Commercial Vehicles,

Coaches, Buses, Construction Equipments, Military Vehicles, Automotive Parts.

INTRODUCTION

Present Management: Chairman – Cyrus Pallonji Mistry Managing Director – Karl Slym (Died on 26th January

2014)Subsidiary – Jaguar Land RoverGross Revenues in 2012-2013: Rs 193,583.95 CroresProfits in 2012-2013: Rs 9,892.61 CroresCountry Footprints(across 6 continents): 129Consolidated Team Strength: 455,947 (2012–13)

To develop TATA into a world class

Indian car brand for innovative and

superior value vehicles

VISION

• To be the most admired multi-national Indian

company producing vehicles that people love to

buy

• To create an organization that people enjoy

working for doing business with and investing in

MISSION

“I saw families ridding around on scooters with

kids standing up and mother carrying a baby

and sitting Pillion and decided to do something about. It started as

an quest for an affordable transportation

solutions.”

IDEA GENERATION OF NANO

Source – Business Standard

Car at a price of Scooter

I Promise to give the people of India the worlds cheapest Car at Rs.1,00,000

TATA’s NANO

Why

Nano ?

A Promise is

A Promise – Ratan Tata

ACTION

Unveiled on 10th January, 2008."Gandhian engineering" principles—deep frugality

with a willingness to challenge conventional wisdom.Focus on the essentials.Creative innovative break-through thinking.Efficiency increases of the processes.

INNOVATIVE DESIGN

Components built and shipped separately

Assembled in a variety of locations

Sold in kits – distributed, assembled and serviced

Stylish and comfortable - generous leg space and head room

Modular Design

SAFETY&

ENVIRONMENT

Meets all safety requirements - intrusion-resistant doors, seat belts, strong seats and tubeless tyres.

Fuel efficient engine - fuel efficiency is attractive – 25 KMPL.

Environment friendly - has a lower pollution level than two-wheelers in India today!

Meets EURO – 4 Emission Standards.

SWOTANALYSIS

Strength

Weakness

Opportunity

Treats

SWOT

Strengths

PriceMileageStyleBrand NameFirst

Innovation

Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur

Weakness

Opportunities

Bikers can be motivated

Auto rickshaw & second hand Market

Other CompetitorsTraffic CongestionNew Regulations

Threats

SINGUR CONTROVERS

Y

“GREAT AGITATION&

GREAT AGGRESSION”

THE POLITICALBATTLEFIE

LD

“THE FINAL

WORD”“You cannot run a plant where the wall is being

broken; you cannot run a plant where bombs are being thrown from all the sides; you cannot run a plant where the people have been intimidated or threatened. This is only during the construction, what happens when we actually start running the plant!”

“I once mentioned that if somebody puts a gun to my head, you either pull the trigger or take the gun away because I will not move my head. I think Ms.Mamta Banerjee has pulled the trigger,”

-Ratan TataChariman, TATA Motors

West Bengal was a

mistake

EFFECTS ON WEST BENGAL

Brand Image

Damages to the Public property

Losses bared

Unemployment

THE FIGHT

GOES ON

I will not stop!!!

West Bengal’s loss another State’s gainKarnataka 1st to offerGujarat offered 3 strategic locations

• Mundra in Kutch district• Charodi in Sanand • Surat

Orissa offered land at Gopalpur Maharashtra, Andhra Pradesh, Uttarakhand also

made an offer

THE WINNER

A Win-Win

Situation

“YOU ARE STUPIDIF YOU ARE NOT IN

GUJARAT” - RATAN TATA

Vibrant

Gujarat

Reliable InfrastructureLocations - Government owned landCharodi and Chharal villages in Sanand the ultimate

Choice.100% exemption on electricity dutyConcessional power tariff1,100 acre land comes cheapNo stamp duty, Registration and transfer charges Payment for land in 8 equal annual instalments

BENEFITS TO

GUJARATBenefits to Component

manufacturers and Vendors.New Investment opportunities

and positive sentiment in Gujarat.

Benefit to Real estate market.Additional jobs and training

opportunities.

PLANT LOCATION

“A GIFT TO THE

NATION”

The Peoples Car

Thank You