marketing then vs now| how the internet has changed the way we do business forever

The Internet Has Changed The Way We Do

Business FOREVER

Did You Know…?

97% of Internet Users Search for LOCAL Products, Services, and

Businesses…

But More than ½ of Small Businesses Still Do Not Have

a Website

Your Key Goals Are To:

Get NEW customers

Keep EXISTING customers coming back

Keep a strong balance between COST and BENEFITS

Use techniques and strategies that will work LONG-TERM

The FIRST Step is to Learn…

Marketing Methods That Are Effective TODAY vs. YESTERDAY

Traditional Marketing Methods…

Expensive & LOSING Their Effectiveness

Yellow PagesNewspapersPaper CouponsTV Commercials

Internet Usage is Massive

There are more than 2.5 BILLION internet users That’s 39% of the world population

70% of us use it every single day

Can You Imagine Having No…

Websites?

Emails?

Search Engines?

Social Networking?

What Are We Doing Online?

Online Activities

84% Searching for a Map or Driving

Directions

88% Sending or Reading Email

71% Watching Online Videos

67% Engaging in Social Media

78% Researching a Product or Service

91% Using Search Engines to Find

Information

61% Doing Online Banking

The Consumer Purchase Process Has Changed…

When it comes to reaching more local consumers, your company should be

there every step of the consumer purchase decision process –

from the beginning to the end…

THEN

NOW

Websites are the New Flyers and Brochures

THEN Called the Company for Details

NOW Visit Their Website for Details

THEN

NOW

Search Engines are the New Phone Books and Classified Ads

THEN Checked Phone Books and Classifieds

NOW Go to the Search Engines

THEN

NOW

Email is the New Direct Mail

THEN Checked the Mail for Special Offers

NOW Check Our Email for Special Offers

THEN

NOW

Social Media is the New Word-of-Mouth

THEN Personally Talked to People We Knew

NOW Spread the Word on Social Media

THEN

NOW

Online Reviews are the NewPersonal Recommendations

THEN Asked People We Knew for Referrals

NOWCheck Online Review Sites

for Reputation

THEN

NOW

Online Content is the NewLocal Newspaper

THEN Read About Businesses in the Paper

NOW Read Content Online

THEN

NOW

Online Videos are the New TV Commercials

THEN Watched TV for Advertising

NOW Watch Online Videos

THEN

NOW

Online Coupons are the New Paper Coupons

THEN Clipped Paper Coupons

NOW Online Coupon Sites and Email

How Can Your Business Adapt to the Shift?

It is critical that every business – no matter how large or small – gives some serious thought to what they “should” be

doing in terms of marketing based on current consumer buying behavior.

How to BOOST Your Online Presence…

Get an Effective Website

Use Email Marketing

Gain a Strong Search Engine Presence

Claim, Verify, and Optimize Your Local Listings

How to BOOST Your Online Presence…

Monitor and Manage Your Online Reputation

Publish Helpful, Relevant Online Content

Get Involved in Social Media

Use Online Videos

Are you are ready to capitalize on the POWER of

Online Marketing?

Contact Us TODAY!

www.overflowlocal.com