Mobile Has Changed The Way We Do Business FOREVER

Did You Know…?

Mobile is growing 8 TIMES faster than the internet grew in the early 1990’s

Mobile search is expected to exceed desktop searches by 2015

Mobile search has grown by 500% over the past two years

Your Key Goals Are To:

Get NEW customers

Keep EXISTING customers coming back

Keep a strong balance between COST and BENEFITS

Use techniques and strategies that will work LONG-TERM

The FIRST Step is to Learn…

Marketing Methods That Are Effective TODAY vs. YESTERDAY

Traditional Marketing Methods…

Expensive & LOSING Their Effectiveness

Yellow PagesNewspapersPaper CouponsTV Commercials

Why Smartphones are Popular

Able to connect to the internet

Able to run many different digital applications

Capable of performing many different tasks

More than just a device to make and receive phone calls…

Why Smartphones are Popular

Equipped with numerous features that are similar to an actual computer

Contain many different types of software

Fun faster and more efficiently than a regular mobile phone

Can You Imagine Not Being Able To…

Visit Websites

Read and Send Emails

Use Search Engines

Login to Social Networking

Send and Receive Text Messages

… on your Smartphone?

1 BILLION Smartphone Users…

Smartphone Activities

70% Surfing the Web While Traveling

72% Viewing Maps

63% Surfing the Web While in a

Store

90% Sending and Receiving Text

messages

64% Surfing the Web While in a

Restaurant

What Are We Doing?

The Consumer Purchase Process Has Changed…

50% of all LOCAL searches are performed on mobile devices…

Times Have Changed for On-the-Go Consumers…

THEN

NOW

Finding Local Products & Services

THEN Yellow Pages & Classified Ads

NOW Search on Mobile Device

THEN

NOW

Getting Details about Local Products and Services

THEN Visit or Call the Business

NOW Visit Their Website on Mobile Device

THEN

NOW

Checking into a Company’s Reputation

THEN Ask Our Friends, Family, Co-workers

NOW Check Review Sites on Mobile

THEN

NOW

Getting Directions

THEN Use a Payphone to Call the Business

NOW Pull up a GPS on Mobile

THEN

NOW

Shopping Comparisons

THEN Traveled Store to Store

NOW Compare on Our Mobile Devices

THEN

NOW

Receiving Coupon Offers

THEN Checked Our Mailboxes & Newspaper

NOW Receive Via Text Messaging

THEN

NOW

Instant Special Offers

THEN Did Not Exist

NOW Can Scan a QR Code

THEN

NOW

Staying Connected with Businesses

THEN Did Not Exist

NOW Use Their Mobile App

THEN

NOW

Building Relationships with Businesses

THEN Being on Their Direct Mail List

NOW Being on Their Text Message List

How Can Your Business Adapt to the Shift?

It is critical that every business – no matter how large or small – gives some serious thought to what they “should” be

doing in terms of marketing based on current consumer buying behavior…

How Can Your Business Adapt to the Shift?

Get a Mobile-Optimized Website

Use Text Message Marketing

Use QR Codes

Use Mobile Apps

Are you are ready to capitalize on the POWER of

Mobile Marketing?

Contact Us TODAY!

www.overflowlocal.com