marketing trends 2014 slide show

8 Marketing Trends From Best-selling Author,

Keynote/Conference Speaker and Marketing Consultant – Al Lautenslager

Content is King

• 30,000,000 pieces of content are shared everyday

• Customers compare, shop• 90% of Customers trust reviews; 14% trust

advertising• Content is a hook

Integration

• Many things all working together• Different touches to different target market

members• Frequency• Awareness• Identity and Branding• Social Media• SEO

Visual Content will Win

• Over 60% of social media has imagery• Pictures & Video • 30% of Pinterest Users Bought what was

pinned• Video is hot – Vine, Instagram, FB instant play

Google Plus

• SEO• Google Rules• Google Rules

Targeting Becomes Personal

• Personalized messages• Smaller communities• Engagement and outreach – one on one

Mobile is Hot

• What’s in your pocket/purse• How many are looking at their device right

now• Tablets• Multi-tasking; multi-screens• Content delivery; customer

experience

Attentions Spans will Decrease

• Creative Marketing will win• Instant Communication; The Right Messages• Attention Getting• Get Noticed, Get Remembered, Get Talked

About

Its all about conversion

• Its not about website hits, likes, followers or connections

• ….unless it turns into sales– Messaging– Offers– Engagement– Relationships– Positioning

Takeaways

• Markets and Customers are Changing• People forget fast• Engage, Relationship, Sell• PLAN IT OUT

Outsourcing Social Media, Content Marketing & Guerrilla Marketing

• Al Lautenslager – Social Media Marketing & Content Marketing Expert, Strategist and Enthusiast, Guerrilla Marketing Expert

• al@allautenslager.com

• 630-740-1397

• http://contentmarketingofficer.wordpress.com

Available for Consulting or to Speak at Your ConferenceKeynote, Workshop, Breakout, Panel

-Outsourced Consulting Available – Inquire for Packages That Fit You

Wrap Up/Conclusion/Action

• Launch what is comfortable

• Get help if you need it

• Do something…in 30 Days

One Way Mind vs. Two Way Mind

Happy Marketing!al@allautenslager.com

www.marketforprofits.com

630-740-1397