marketing your cause

Alison JobsonStraight Marketing

Marketing Your Cause

Introduction• How to communicate your

message effectively and engage supporters• Low cost marketing methods

to increase awareness if your work• How to keep supporters

engaged

Unique Selling Point

30 minutes or less or it’s freeWhen it absolutely, positively has to be there overnightNever knowingly undersold

The Donkey Sanctuary

The Donkey Sanctuary photographed each donkey to replicate a classic family studio portrait style

The 4th Emergency Service

Every 9 seconds someone is rescued by the AA

Emotive Messages

Fighting malaria by supplying mosquito nets to AfricaNational Blood Service

Before After

Low Cost Marketing Methods

• Digital marketing• Public relations• Direct mail

Macmillan

Social Media

Coventry Rape Crisis

Child’s i Foundation

Free Digital Marketing

Nonprofit Program

Syrian Children’s Appeal

PR Stories: New premises

Mare and Foal Sanctuary

PR Stories: Events

Rowcroft Hospice

PR: National Stats

Terence Higgins Trust

PR Stories: International events

Red Cross

Free Tools