marvelous websites: a presentation for nado at their 2014 annual training conference

truly remarkable, outstanding, fantastic, MARVELOUS websites

Erica Allison, PR Strategist

CEO, Allison Development Group

Marvelous

mar· vel· ous/`märv(ǝ)lǝs/

adjective

Causing great wonder; extraordinary.“marvelous technological toys”synonyms: amazing, astounding, astonishing, awesome, staggering, stunning

Extremely good or pleasing; splendid.“you have done a marvelous job”synonyms: excellent, too good to be true, splendid, wonderful

Marvelous

What Really Happens

Marvelous

Marvelous

What Really Happens

Branding

Media Campaigns

Websites

Workshop Agenda• Introductions……………………………………2:15• Desired Outcomes………………………….....2:30• Formula for Marvelous-ness………….………2:40• Review of Websites……………………………2:55

• Message? • Audience?• Challenges and Opportunities

• Make it Marvelous!..............………………….3:25• Wrap Up and To-Do List………………………3:50

Our Formula for Marvelous-ness

To thine own self

(and your audience)

be true.

Understand that bells and whistles are best seen and heard in moderation.

Other Marvelous Must-Knows• Be useful• Be accessible• Be valuable• Keep it clean• Tell a story• Tell it several different ways• Be a broken record…• But change it every so often• Don’t fall victim to outdated styles and platforms

Oh no…it’s my website!

Make it Marvelous

Nuts and Bolts of Marvelous-ness• Design for People • Images and Videos Need Context, too• Check Links• Understand Search (SEO) – and search for yourself!

The Benefits of Self-Search

Remember to…

1. Define your audience

2. Define your message

3. Understand and Manage YOUR Brand

4. Use the web to pull it all together

Marvelous Presentations

Go Forth and Be Marvelous• Message• Platform• Audience• Context• Content

Contact Us! erica@allisondevgroup.comallisondevgroup.com

828.329.5089