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8/8/2019 MB101 Full Packet 2 1
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Movement Building 101 PaMovementStrategyCenter
© MSC 2007
CSTI Movement Building 101 Workshop PacketTable o Contents
MSC: What we Do
SCS Framework
Approaches to Change
Movement Building Defnitions
Sustainablity Principles
Movement Building Vehicles
Collaboration Principles
Collaboration Principles Worksheet
Strategy ArrowWorldview, Vision and Values
DefnitionsBlank Worksheet
Relationship Between Levels o StrategyDefntionsWorksheet
Right-Wing HandoutsRadical RightRight-Wing Education
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© M S C 2 0 0 7
C O
L L
A B O
R A T I
V E
S T R
A T E G I C
S U S T A I N A B L E
BU
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l
d e v e
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t
M S C h e l p s
b u
i l d a m o r e s u s t a
i n a
b l e
m o v e m e n t
b y s u p p o r t i n g w a y s o
w o r k i n g t
h a t e m
b o
d y t h e v i s i o n w e
a r e t r y i n g t o c r e a t e
i n t h e w o r l d
.
B y
i m p
l e m
e n t i n g w e l l n e s s p r a c t i c e s
t h a t a l i g n w
i t h o u r c o r e v a l u e s , w e
p r e v e n t b u r n o u t a n
d h e l p g r o u p s
c r e a t e g r e a t e r
i m p a c t o v e r t h e
l o n g -
t e r m .
M S C h e l p s
b u
i l d a m o r e c o
l l a b o r a t i v e
m o v e m e n t
b y
i n c r e a s i n g t h e a b
l i t y t o
w o r k t o g e t h e r t o w a r d a c o m o n v i s i o n
,
w h i l e h o n o r i n g
d i e r e n c e a n
d b u
i l d -
i n g
l a s t i n g r e l a t i o n
s h i p s .
W e s u p p o r t o r g a n
i z a t i o n s a n
d i n d i -
v i d u a l s t o p
l a y l e a d e r s h
i p r o
l e s a n
d
g r o w t h e c o
l l e c t i v e p o w e r o
t h e i r
s e c t o o r a l l i a n c e
M S C h e l p s
b u
i l d a m o r e s t r a t e g
i c
m o v e m e n t t h r o u g
h p r o - a c t i v e ,
l o n g - t e r m
p l a n n
i n g t h a t a l i g n s
g r o u p s ’ c o r e v a l u e s w
i t h
a b r o a d e r
m o v e m e n t v i s i o n
.
W e s u p p o r t g r o u p s t o g r o u n
d t h e i r
s t r a t e g y a n
d v i s i o n
i n t h e i r s p e c i f c
r o l e o
c u r r e n t c o n
d i t i o n s .
W h a t W e
D o
M o v e m e n t
S t r a t e g y
C e n t e r
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Movement Building FrameworkMovementStrategyCenter
SustainableCollaborativeStrategic
Individuals
Organizations
Alliances
© MSC 2007
Te Movement Strategy Center brings a cohesive plan to strengthen and build the progressive social justice movement. We do this by supportingindividuals, organizations, alliances and sectors to be more strategic, collaborative and sustainable.
Sector
Movement
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Emerging Approaches
Long Term Goals and Plans
Proactive
Solution and Value Focused
Movement Focused
United within Sector and BroadUnity accross Sectors, Geography,and Approach
Movement Building: Approaches to CMovementStrategyCenter
Past Approaches
© MSC 2007
Short Term Goals and Plans
Reactive
Problem and Issue Focused
Organization Focused
Divided by Geography, Issue,Sector, Approach, and Ideology;Disorganized within Sectors
Movement Building requires that we shift the way we approach change.Tis means we need to focus on making a cultural shift as well as structuralshifts. Te following illustrates some of the key changes we need to make in how we work.
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M o v e m e n
t B u
i l d i n g :
D e n
i t i o n s
© M S C
2 0 0 7 M o v e m e n t
S t r a t e g y
C e n t e r
A S o c i a l m o v e m e n t i s c o l l e c t i v e a c t i o n i n w h i c h t h e p o p u l a -
t i o n i s e d u c a t e d a n d m o b i l i z e d t o c h a l l e n g e t h e p o w e r h o l d e r s
a n d t h e w h o l e s o c i e t y , i n o r d e r t o r e d r e s s s o c i a l p r o b l e m s o f
g r i e v e n c e s a n d r e s t o r e c r i t i c a l s o c i a l v a l u e s . A s o c i a l m o v e m e n t
m a y s p a n a p e r i o d o f y e a r s o r d e c a d e s .
S o c i a l m o v e m e n t s a r e t h e o n l y w a y t o f u n d e m e n t a l l y t r a n s -
f o r m s o c i e t
y .
E ff e c t i v e S o c i a l M o v e m e n t s h a v e :
C l e a r l o n g
t e r m g o a l s
A c l e a r p l a n t o w i n t h e s e g o a l s
T e p a t i e n c e a n d c o m m
i t m e n t t o s e e t h i s p l a n t h r o u g h
o v e r t h e l o n g h a u l
• • •
M o v e m e n t
B u
i l d i n g
S o c i a
l M o v e m e n t s
M o v e m e n t B u i l d i n g i n c l u d e s a f u l l y a c t i v e s o c i a l m o v e m e n t
a n d t h e p r o c e s s o f b u i l d i n g o n e , w h i c h c a n t a k e d e c a d e s . T
e
f o l l o w i n g a r e 3 k e y p r i n c i p l e s a b o u t m o v e m e n t b u i l d i n g .
M B i s D e v e
l o p m e n t a l .
I t h a p p e n s o v e r t i m e , e a c h p i e c e
b u i l d i n g o n t h e o t h e r .
M B i s D e p e n d e n t o n
O p p o r t u n i t y a n d
C o n d i t i o n s .
M B
m e a n s m o v i n g t o w a r d s o p p o r t u n i t i e s a n d b u i l d i n g m o m e n -
t u m , e v e n w
h e n t h e c o n d i t i o n s a r e n o t r i g h t f o r t h e s p a r k o f
a s o c i a l m o v e m e n t . S o c i a l m o v e m e n t s a r e d e p e n d e n t o n r i p e
c o n d i t i o n s ; M o v e m e n t B u i l d i n g i s d e p e n d e n t o n s e i z i n g o p -
p o r t u n i t i e s t o b u i l d m o m e n t u m a n d r e a d i n e s s .
M B c a n
h a p p e n a t a n y p o i n t i n t i m e .
T e h i g h p o i n t o f
a c t i v e s o c i a l m o v e m e n t s i s d i ff e r e n t f r o m m o v e m e n t b u i l d -
i n g . “ H i g h p o i n t s ” a r e n ’ t t h a t c o m m o n . W e c a n b e m o v e m e n t
b u i l d e r s a t a n y p o i n t i n t i m e a n d i n a n y c o n d i t i o n s .
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Movement Building 101 PaMovementStrategyCenter
© MSC 2007
Sustainability Tools
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L e v e
l s o
f S u s t a
i n a
b l i t y
© M S C 2 0 0 7
M o v e m e n t
S t r a t e g y
C e n t e r
M o v e m e n t S t r a t e g y C e n t e r b u i l d s m o v e m e n t s u s -
t a i n a b l i t y a t s e v e r a l d i ff e r e n t l e v e l s : i n d i v i d u a l ,
o r g a n i z a t i o n a l , a l l i a n c e a n d m o v e m e n t . M S C ’ s
S p i r i t i n M o t i o n p r o g r a m h e l p s o r g a n i z e r s i n t e g r a t e
m i n d , b o d y , a n d s p i r i t , c o n n e c t t o o u r p u r p o s e ,
b u i l d a w a r e n e s s o f w h a t s u s t a i n s u s a n d b u i l d a
p r a c t i c e t o w a r d s t h a t . T e f o l l o w i n g a r e w o r k i n g
d e n i t i o n s f o r h o w w e t h i n k a b o u t e a c h l e v e l o f
s u s t a i n a b l i t y .
I n d i v i d u a l s u s t a i n a b i l i t y : c o n n e c t i n g t o o u r
p u r p o s e , a c t i n g f r o m c o r e p o w e r , b u i l d i n g s e l f -
a w a r e n e s s , s e l f - c a r e , c u l t i v a t i n g a p r a c t i c e t h a t
b u i l d s e n e r g y
O r g a n i z a t i o n a l s u s t a i n a b i l i t y : t a k i n g c a r e o f
e a c h o t h e r , b r i n g i n g o u r f u l l s e l v e s t o o u r o r -
g a n i z a t i o n s , r e s o l v i n g & d e a l i n g w i t h c o n i c t ,
f u n d r a i s i n g f r o m a e l d - b u i l d i n g p e r s p e c t i v e ,
c l a r i f y i n g o r g a n i z a t i o n a l n i c h e
A l l i a n c e s u s t a i n a b i l i t y : d i v i s i o n o f l a b o r &
r o l e s t h a t c o m p l e m e n t e a c h o t h e r , w i n - w i n
a p -
p r o a c h t o a l l i a n c e - b u i l d i n g , a b u n d a n c e m o d e l ,
p r o t o c o l s f o r d e a l i n g w i t h c o n i c t , c l e a r f u n d -
r a i s i n g p r o t o c o l s , c l e a r d e c i s i o n - m a k i n g p r o c e s s
M o v e m e n t s u s t a i n a b i l
i t y : s h a r e d v i s i o n &
v a l u e s , c l e a r u n d e r s t a n d i n g o f m o v e m e n t - b u i l d -
i n g p r o c e s s & r o l e s , d e v e l o p m e n t a l a p p r o a c h t o
m o v e m e n t - b u i l d i n g , c r i t i c a l m a s s , m o m e n t u m
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Movement Building 101 PaMovementStrategyCenter
© MSC 2007
Collaboration Tools
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Collaboration Principles WorksMovementStrategyCenter
Single-Issue Coalitions Strategic AlliancesOrganizations Networks
Vehicles or Cross-Movement Collaboration
© MSC 2007
An organization is any formal
or informal group of people who meet consistently overtime for a common purpose.Organizations include a widerange of groups, such as:501(c)3 nonprot organiza-tions, political parties, affi nity groups, “kitchen table” orga-
nizing groups, student clubs,artist collectives, etc. Organi-zations use a wide variety of movement-building strategies,but a common function is toconnect and organize individu-als within a movement.
A network is a loose struc-ture through which memberorganizations and individu-als share resources and infor-mation over time. Networkscan help a broad group of people and organizationscreate a shared identity;they also provide a spacefor mutual support betweenthose who share a commonmovement-building role orinterest.
A coalition is a vehicle thathelps individuals and orga-nizations address a particularissue, often through a jointcampaign. Because of theirnarrow focus, coalitions caninclude members who have widely different political be-liefs, values, and visions, but who agree on the particularissue at hand. Coalitions aregenerally goal-focused andtime-limited: once they haveachieved their goal, they disband.
A strategic alliance:Builds ongoing relation-ships between a set of organizations that sharecommon long term vi-sion, strategy, and goals within a movement Articulates and advancesa multi-year movement
strategy Incubates and alignskey movement buildingorganizations as part of its strategy, andProvides space for net- working within a sector
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Single-Issue Coalitions
Collaboration Principles WorksMovementStrategyCenter
Strategic AlliancesOrganizations Networks
Vehicles or Cross-Movement Collaboration
© MSC 2007
Using the boxes below, rst identify which vehicle best represents the organizing or movement-building project you named earlier today. Put a mark or circle nextto that box. Ten in the open space, write down which alliance building principles would have contributed to the success of this group and why.
Refection Activity
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Movement Building 101 PaMovementStrategyCenter
© MSC 2007
Strategy Tools
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Strategy ArrowMovementStrategyCenter
© MSC 2007
Strategy is the plan for how to get from your current conditions to your vision of a better world. It asks us three basic questions: Where are we now? Where do we want to go? How will we get there?
What are the key problems in thecommunity?
What are the root causes of thoseproblems?
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What are the long-term changesyou would like to see? What core values are at the root of your vision?
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What will it take to get from currentconditions to our vision for a better
world?How does your strategy impact yourroot causes?How does your strategy align with
your values?
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Assesmentof
Current ConditionsStrategy
Visionfor a
Better World
Where do we want to go?Where are we now? How will we get there?1 23
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Values
Denitions: World View, Vision , VMovementStrategyCenter
© MSC 2007
Worldview
Strategies
Short-term Goals
Intermediate Goals
Long-term VisionBeliefs about what
standards andprinciples areimportant.
Assumptions,values, and beliefs
about how the world works.
Te methods youuse to build thepower needed to
achieve your goals.
Signicant victoriesthat address urgent
needs, promote your values and
worldview and lay the groundwork
for structural
changes in thelarger system.
Majorstructural changes
in the system that move you
closer tocreating
the world you want to see.
Te visionfor how you want the world to be.
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Values
Movement Strategy: World View, Vision ,MovementStrategyCenter
© MSC 2007
Worldview
Strategies
Short-term Goals
Intermediate Goals
Long-term Vision
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Levels of StrategyMovementStrategyCenter
© MSC 2007
Personal ideas abouthow change happens
andthe roles you play in
the process
Example: I-MAP
Individual
Organization
Alliance
Sector
Movement
A single organization’s plan for how to make
change,focusing onthe organization’s rolein the change process.
Example: An organization’sstrategic plan
A group of organization’s plan for how to create
social change,through
collaboratively working together
over a long period of time.
Example: An alliance’sstrategic plan
A plan for how a sector
(i.e. multiple groupsand alliances focused
on a single issue)makes change onthat issue over timein the whole society.
Example: Sector Initiatives(Living Wage)
A plan for how a broad-based,
multi-sector social movement transforms the fundemental
systems in a society so it reects the
movement’s values,vision and world-view.
Example: MovementStrategy (South Africa
Antiaparthied Struggle)
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Levels of Strategy: WorksheMovementStrategyCenter
© MSC 2007
Individual
Organization
Alliance
Sector
Movement
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Values
The Right Wing: Worldview, Vision andMovementStrategyCenter
© MSC 2007
Worldview
Strategies
Short-term Goals
Intermediate Goals
Long-term VisionCompetition
Prot-making
Core Belief:
Markets are themost effi cent toolto organize society
and run
institutions
Build the power toshape nationalscal policy.
Implement TAX
RELIEF policiesthat cut funding
for public serviceslike education andthrow them into
crisis.
Weaken the powerof unions and
communities toprotect the publicsystem through
vouchers, charters,and removal of local control.
Privatize thePublic System
by portraying thecrisis created
as proof thatpublic systemsdon’t work andmarket systems work better.
A world wherethe poor serve the rich,
government is smalland
markets andcorporations
are large.
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