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Movement Building 101 PaMovementStrategyCenter

© MSC 2007

CSTI Movement Building 101 Workshop PacketTable o Contents

MSC: What we Do

SCS Framework

Approaches to Change

Movement Building Defnitions

Sustainablity Principles

Movement Building Vehicles

Collaboration Principles

Collaboration Principles Worksheet

Strategy ArrowWorldview, Vision and Values

DefnitionsBlank Worksheet

Relationship Between Levels o StrategyDefntionsWorksheet

Right-Wing HandoutsRadical RightRight-Wing Education

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© M S C 2 0 0 7

C O

L L

A B O

R A T I

V E

S T R

A T E G I C

S U S T A I N A B L E

BU

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E

MEN

T

m o v e m

e n

t

s e c t o r

i n t e n s i v e

a l l i a n c e

b u

i l d i n g

f i e l d

b u

i l d i n g

s p i r i t

i n

m o t i o n

o r g a n

i z a

t i o n a

l

d e v e

l o p

m e n

t

M S C h e l p s

b u

i l d a m o r e s u s t a

i n a

b l e

m o v e m e n t

b y s u p p o r t i n g w a y s o

w o r k i n g t

h a t e m

b o

d y t h e v i s i o n w e

a r e t r y i n g t o c r e a t e

i n t h e w o r l d

.

B y

i m p

l e m

e n t i n g w e l l n e s s p r a c t i c e s

t h a t a l i g n w

i t h o u r c o r e v a l u e s , w e

p r e v e n t b u r n o u t a n

d h e l p g r o u p s

c r e a t e g r e a t e r

i m p a c t o v e r t h e

l o n g -

t e r m .

M S C h e l p s

b u

i l d a m o r e c o

l l a b o r a t i v e

m o v e m e n t

b y

i n c r e a s i n g t h e a b

l i t y t o

w o r k t o g e t h e r t o w a r d a c o m o n v i s i o n

,

w h i l e h o n o r i n g

d i e r e n c e a n

d b u

i l d -

i n g

l a s t i n g r e l a t i o n

s h i p s .

W e s u p p o r t o r g a n

i z a t i o n s a n

d i n d i -

v i d u a l s t o p

l a y l e a d e r s h

i p r o

l e s a n

d

g r o w t h e c o

l l e c t i v e p o w e r o

t h e i r

s e c t o o r a l l i a n c e

M S C h e l p s

b u

i l d a m o r e s t r a t e g

i c

m o v e m e n t t h r o u g

h p r o - a c t i v e ,

l o n g - t e r m

p l a n n

i n g t h a t a l i g n s

g r o u p s ’ c o r e v a l u e s w

i t h

a b r o a d e r

m o v e m e n t v i s i o n

.

W e s u p p o r t g r o u p s t o g r o u n

d t h e i r

s t r a t e g y a n

d v i s i o n

i n t h e i r s p e c i f c

r o l e o

c u r r e n t c o n

d i t i o n s .

W h a t W e

D o

M o v e m e n t

S t r a t e g y

C e n t e r



Movement Building FrameworkMovementStrategyCenter

SustainableCollaborativeStrategic

Individuals

Organizations

Alliances

© MSC 2007

Te Movement Strategy Center brings a cohesive plan to strengthen and build the progressive social justice movement. We do this by supportingindividuals, organizations, alliances and sectors to be more strategic, collaborative and sustainable.

Sector

Movement



Emerging Approaches

Long Term Goals and Plans

Proactive

Solution and Value Focused

Movement Focused

United within Sector and BroadUnity accross Sectors, Geography,and Approach

Movement Building: Approaches to CMovementStrategyCenter

Past Approaches

© MSC 2007

Short Term Goals and Plans

Reactive

Problem and Issue Focused

Organization Focused

Divided by Geography, Issue,Sector, Approach, and Ideology;Disorganized within Sectors

Movement Building requires that we shift the way we approach change.Tis means we need to focus on making a cultural shift as well as structuralshifts. Te following illustrates some of the key changes we need to make in how we work.



M o v e m e n

t B u

i l d i n g :

D e n

i t i o n s

© M S C

2 0 0 7 M o v e m e n t

S t r a t e g y

C e n t e r

A S o c i a l m o v e m e n t i s c o l l e c t i v e a c t i o n i n w h i c h t h e p o p u l a -

t i o n i s e d u c a t e d a n d m o b i l i z e d t o c h a l l e n g e t h e p o w e r h o l d e r s

a n d t h e w h o l e s o c i e t y , i n o r d e r t o r e d r e s s s o c i a l p r o b l e m s o f

g r i e v e n c e s a n d r e s t o r e c r i t i c a l s o c i a l v a l u e s . A s o c i a l m o v e m e n t

m a y s p a n a p e r i o d o f y e a r s o r d e c a d e s .

S o c i a l m o v e m e n t s a r e t h e o n l y w a y t o f u n d e m e n t a l l y t r a n s -

f o r m s o c i e t

y .

E ff e c t i v e S o c i a l M o v e m e n t s h a v e :

C l e a r l o n g

t e r m g o a l s

A c l e a r p l a n t o w i n t h e s e g o a l s

T e p a t i e n c e a n d c o m m

i t m e n t t o s e e t h i s p l a n t h r o u g h

o v e r t h e l o n g h a u l

• • •

M o v e m e n t

B u

i l d i n g

S o c i a

l M o v e m e n t s

M o v e m e n t B u i l d i n g i n c l u d e s a f u l l y a c t i v e s o c i a l m o v e m e n t

a n d t h e p r o c e s s o f b u i l d i n g o n e , w h i c h c a n t a k e d e c a d e s . T

e

f o l l o w i n g a r e 3 k e y p r i n c i p l e s a b o u t m o v e m e n t b u i l d i n g .

M B i s D e v e

l o p m e n t a l .

I t h a p p e n s o v e r t i m e , e a c h p i e c e

b u i l d i n g o n t h e o t h e r .

M B i s D e p e n d e n t o n

O p p o r t u n i t y a n d

C o n d i t i o n s .

M B

m e a n s m o v i n g t o w a r d s o p p o r t u n i t i e s a n d b u i l d i n g m o m e n -

t u m , e v e n w

h e n t h e c o n d i t i o n s a r e n o t r i g h t f o r t h e s p a r k o f

a s o c i a l m o v e m e n t . S o c i a l m o v e m e n t s a r e d e p e n d e n t o n r i p e

c o n d i t i o n s ; M o v e m e n t B u i l d i n g i s d e p e n d e n t o n s e i z i n g o p -

p o r t u n i t i e s t o b u i l d m o m e n t u m a n d r e a d i n e s s .

M B c a n

h a p p e n a t a n y p o i n t i n t i m e .

T e h i g h p o i n t o f

a c t i v e s o c i a l m o v e m e n t s i s d i ff e r e n t f r o m m o v e m e n t b u i l d -

i n g . “ H i g h p o i n t s ” a r e n ’ t t h a t c o m m o n . W e c a n b e m o v e m e n t

b u i l d e r s a t a n y p o i n t i n t i m e a n d i n a n y c o n d i t i o n s .




© MSC 2007

Sustainability Tools



L e v e

l s o

f S u s t a

i n a

b l i t y

© M S C 2 0 0 7

M o v e m e n t

S t r a t e g y

C e n t e r

M o v e m e n t S t r a t e g y C e n t e r b u i l d s m o v e m e n t s u s -

t a i n a b l i t y a t s e v e r a l d i ff e r e n t l e v e l s : i n d i v i d u a l ,

o r g a n i z a t i o n a l , a l l i a n c e a n d m o v e m e n t . M S C ’ s

S p i r i t i n M o t i o n p r o g r a m h e l p s o r g a n i z e r s i n t e g r a t e

m i n d , b o d y , a n d s p i r i t , c o n n e c t t o o u r p u r p o s e ,

b u i l d a w a r e n e s s o f w h a t s u s t a i n s u s a n d b u i l d a

p r a c t i c e t o w a r d s t h a t . T e f o l l o w i n g a r e w o r k i n g

d e n i t i o n s f o r h o w w e t h i n k a b o u t e a c h l e v e l o f

s u s t a i n a b l i t y .

I n d i v i d u a l s u s t a i n a b i l i t y : c o n n e c t i n g t o o u r

p u r p o s e , a c t i n g f r o m c o r e p o w e r , b u i l d i n g s e l f -

a w a r e n e s s , s e l f - c a r e , c u l t i v a t i n g a p r a c t i c e t h a t

b u i l d s e n e r g y

O r g a n i z a t i o n a l s u s t a i n a b i l i t y : t a k i n g c a r e o f

e a c h o t h e r , b r i n g i n g o u r f u l l s e l v e s t o o u r o r -

g a n i z a t i o n s , r e s o l v i n g & d e a l i n g w i t h c o n i c t ,

f u n d r a i s i n g f r o m a e l d - b u i l d i n g p e r s p e c t i v e ,

c l a r i f y i n g o r g a n i z a t i o n a l n i c h e

A l l i a n c e s u s t a i n a b i l i t y : d i v i s i o n o f l a b o r &

r o l e s t h a t c o m p l e m e n t e a c h o t h e r , w i n - w i n

a p -

p r o a c h t o a l l i a n c e - b u i l d i n g , a b u n d a n c e m o d e l ,

p r o t o c o l s f o r d e a l i n g w i t h c o n i c t , c l e a r f u n d -

r a i s i n g p r o t o c o l s , c l e a r d e c i s i o n - m a k i n g p r o c e s s

M o v e m e n t s u s t a i n a b i l

i t y : s h a r e d v i s i o n &

v a l u e s , c l e a r u n d e r s t a n d i n g o f m o v e m e n t - b u i l d -

i n g p r o c e s s & r o l e s , d e v e l o p m e n t a l a p p r o a c h t o

m o v e m e n t - b u i l d i n g , c r i t i c a l m a s s , m o m e n t u m

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© MSC 2007

Collaboration Tools



Collaboration Principles WorksMovementStrategyCenter

Single-Issue Coalitions Strategic AlliancesOrganizations Networks

Vehicles or Cross-Movement Collaboration

© MSC 2007

An organization is any formal

or informal group of people who meet consistently overtime for a common purpose.Organizations include a widerange of groups, such as:501(c)3 nonprot organiza-tions, political parties, affi nity groups, “kitchen table” orga-

nizing groups, student clubs,artist collectives, etc. Organi-zations use a wide variety of movement-building strategies,but a common function is toconnect and organize individu-als within a movement.

A network is a loose struc-ture through which memberorganizations and individu-als share resources and infor-mation over time. Networkscan help a broad group of people and organizationscreate a shared identity;they also provide a spacefor mutual support betweenthose who share a commonmovement-building role orinterest.

A coalition is a vehicle thathelps individuals and orga-nizations address a particularissue, often through a jointcampaign. Because of theirnarrow focus, coalitions caninclude members who have widely different political be-liefs, values, and visions, but who agree on the particularissue at hand. Coalitions aregenerally goal-focused andtime-limited: once they haveachieved their goal, they disband.

A strategic alliance:Builds ongoing relation-ships between a set of organizations that sharecommon long term vi-sion, strategy, and goals within a movement Articulates and advancesa multi-year movement

strategy Incubates and alignskey movement buildingorganizations as part of its strategy, andProvides space for net- working within a sector

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Single-Issue Coalitions

Collaboration Principles WorksMovementStrategyCenter

Strategic AlliancesOrganizations Networks

Vehicles or Cross-Movement Collaboration

© MSC 2007

Using the boxes below, rst identify which vehicle best represents the organizing or movement-building project you named earlier today. Put a mark or circle nextto that box. Ten in the open space, write down which alliance building principles would have contributed to the success of this group and why.

Refection Activity




© MSC 2007

Strategy Tools



Strategy ArrowMovementStrategyCenter

© MSC 2007

Strategy is the plan for how to get from your current conditions to your vision of a better world. It asks us three basic questions: Where are we now? Where do we want to go? How will we get there?

What are the key problems in thecommunity?

What are the root causes of thoseproblems?

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What are the long-term changesyou would like to see? What core values are at the root of your vision?

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What will it take to get from currentconditions to our vision for a better

world?How does your strategy impact yourroot causes?How does your strategy align with

your values?

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Assesmentof

Current ConditionsStrategy

Visionfor a

Better World

Where do we want to go?Where are we now? How will we get there?1 23



Values

Denitions: World View, Vision , VMovementStrategyCenter

© MSC 2007

Worldview

Strategies

Short-term Goals

Intermediate Goals

Long-term VisionBeliefs about what

standards andprinciples areimportant.

Assumptions,values, and beliefs

about how the world works.

Te methods youuse to build thepower needed to

achieve your goals.

Signicant victoriesthat address urgent

needs, promote your values and

worldview and lay the groundwork

for structural

changes in thelarger system.

Majorstructural changes

in the system that move you

closer tocreating

the world you want to see.

Te visionfor how you want the world to be.



Values

Movement Strategy: World View, Vision ,MovementStrategyCenter

© MSC 2007

Worldview

Strategies

Short-term Goals

Intermediate Goals

Long-term Vision



Levels of StrategyMovementStrategyCenter

© MSC 2007

Personal ideas abouthow change happens

andthe roles you play in

the process

Example: I-MAP

Individual

Organization

Alliance

Sector

Movement

A single organization’s plan for how to make

change,focusing onthe organization’s rolein the change process.

Example: An organization’sstrategic plan

A group of organization’s plan for how to create

social change,through

collaboratively working together

over a long period of time.

Example: An alliance’sstrategic plan

A plan for how a sector

(i.e. multiple groupsand alliances focused

on a single issue)makes change onthat issue over timein the whole society.

Example: Sector Initiatives(Living Wage)

A plan for how a broad-based,

multi-sector social movement transforms the fundemental

systems in a society so it reects the

movement’s values,vision and world-view.

Example: MovementStrategy (South Africa

Antiaparthied Struggle)



Values

The Right Wing: Worldview, Vision andMovementStrategyCenter

© MSC 2007

Worldview

Strategies

Short-term Goals

Intermediate Goals

Long-term VisionCompetition

Prot-making

Core Belief:

Markets are themost effi cent toolto organize society

and run

institutions

Build the power toshape nationalscal policy.

Implement TAX

RELIEF policiesthat cut funding

for public serviceslike education andthrow them into

crisis.

Weaken the powerof unions and

communities toprotect the publicsystem through

vouchers, charters,and removal of local control.

Privatize thePublic System

by portraying thecrisis created

as proof thatpublic systemsdon’t work andmarket systems work better.

A world wherethe poor serve the rich,

government is smalland

markets andcorporations

are large.

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