mcc and feeds in adwords scripting - heroconf

@armondhammer #heroconfwww.rankhammer.com

SCRIPTS

M C C a n d F e e d s

S t e v e H a m m e r

P r e s i d e n t , R a n k H a m m e r

Scripts

Preach about POWER

The Brain of Scripts

Time Savings

Error Checking

Experiments

Dynamic Response

Reporting

Most often – Feeds are the best

Most often – We don’t detail feeds

Obligatory about me

FAMILYWhat it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

True Story - Why MCC

Built custom scripts – Way over did it

3 months later – zero invoices paid

4th month – account disconnected

Other reasons to MCC script

An MCC script challenge

Quick Refresher

• Conditions

• Item Scope

Change

• Operation

Unless

• Limits

Selector Iterator logic

Converting a Script

• Conditions

• Item Scope

• Conditions

• Item Scope

Change

• Operation

Unless

• Limits

Account Selector

Original Logic

Starting Script

A defined method

Selector

Iterator

Begin {

Selecting

Putting together

Warning

One Account First

Backup to Editor

Restore for “undo”

Lots of accounts - Parallel

executeInParallel replaces mccApp.select Now calls a function, not inline code

https://developers.google.com/adwords/scripts/docs/examples/mcc-scripts#update-multiple-accounts-in-parallel

More than 50?

https://developers.google.com/adwords/scripts/docs/solutions/mccapp-manager-template

Bonus to Large Manager Account Template

Semi-true story: Feeds

Private - authenticated

Meat of the Weather Script

UrlFetchApp – header authentication

UrlFetchApp – Other Validations

https://github.com/googlesamples/apps-script-oauth2

Required deprecated secure data connector

Key Performance Tip

Looping the feed

Using the data

Whole Data set with index

Specific Element “validUntil” Single Record

Feed Structure

Debugging Tips

Code – It’s logic

JavaScript Lessons

http://www.codecademy.com/tracks/javascript

http://www.w3schools.com/js/default.asp

http://www.learn-js.org/

https://www.khanacademy.org/computing/computer-programming

Scripting Presentations

https://events.withgoogle.com/adwords-scripts-workshops-2016/

90+ Free Scripts

https://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts

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mcc and feeds in adwords scripting - heroconf

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