mcc and feeds in adwords scripting - heroconf

@armondhammer #heroconfwww.rankhammer.com

PAGE

SCRIPTS

M C C a n d F e e d s

S t e v e H a m m e r

P r e s i d e n t , R a n k H a m m e r


PAGE

Scripts

Preach about POWER


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The Brain of Scripts

Time Savings

Error Checking

Experiments

Scale

Dynamic Response

Reporting


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Most often – Feeds are the best


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Most often – We don’t detail feeds


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Obligatory about me

FAMILYWhat it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency


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True Story - Why MCC


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Built custom scripts – Way over did it


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3 months later – zero invoices paid


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4th month – account disconnected


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Other reasons to MCC script


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Other reasons to MCC script


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An MCC script challenge


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Quick Refresher

When

• Conditions

In

• Item Scope

Change

• Operation

Unless

• Limits

Selector Iterator logic


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Converting a Script

When

• Conditions

In

• Item Scope

When

• Conditions

In

• Item Scope

Change

• Operation

Unless

• Limits

Account Selector

Original Logic


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Starting Script

A defined method

Selector

Iterator

} End

Begin {


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Selecting


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Selecting


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Putting together


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Warning


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One Account First

Backup to Editor

Restore for “undo”


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Lots of accounts - Parallel

executeInParallel replaces mccApp.select Now calls a function, not inline code

https://developers.google.com/adwords/scripts/docs/examples/mcc-scripts#update-multiple-accounts-in-parallel


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More than 50?

https://developers.google.com/adwords/scripts/docs/solutions/mccapp-manager-template


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Bonus to Large Manager Account Template


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Feeds


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Semi-true story: Feeds


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Private - authenticated


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Meat of the Weather Script


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UrlFetchApp – header authentication


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UrlFetchApp – Other Validations

https://github.com/googlesamples/apps-script-oauth2

Required deprecated secure data connector


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Jason


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JSON


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Key Performance Tip


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Looping the feed


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Using the data

Whole Data set with index

Specific Element “validUntil” Single Record


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Feed Structure


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Debugging Tips


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Bonus


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Code – It’s logic


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JavaScript Lessons

http://www.codecademy.com/tracks/javascript

http://www.w3schools.com/js/default.asp

http://www.learn-js.org/

https://www.khanacademy.org/computing/computer-programming


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Scripting Presentations

https://events.withgoogle.com/adwords-scripts-workshops-2016/


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90+ Free Scripts

https://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts


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