media pack 2015 - the drinks business€¦ · media pack • 2015. introduction ... itself, the...

MEDIA PACK • 2015

introductionAS ONE of the world’sleading drinks tradepublications, the drinksbusiness is at the forefront ofwhat happens in the industryby reacting to the latestdevelopments and trends, aswell as providing analysis,debate and unbiasedopinion.

Like the drinks industryitself, the drinks business

strives to innovateand bring new,exciting ideas andservices to ourreaders. In 2015 itwill continue toincrease theEuropean andinternationalrelevance of oureditorialcoverage, andkeep our readers

better informed via the web.

The drinks business daily e-newsletters continue to growin importance and over19,000 members of the drinkstrade worldwide receive ourdaily newsletters. Thesecontain original andengaging stories sourced byour full time team of writersand a range of journalistsfrom across the world.

The drinks business’s annualprogramme of awards,designed to reward inventivedrinks design and marketingas well as excellence inmanagement and companydevelopment, will continueto develop its scope andimportance. The drinksbusiness stages the trade’s

only Green Awards forenvironmental initiatives indrinks.

Our sister publication, TheSpirits Business is the onlyinternational trade title solelydedicated to spirits trade.With its increasedrecognition, The SpiritsBusiness is now publishedmonthly, including TheVodka Report and The BrandChampions, the mostcomprehensive listing of theworld’s most powerfulspirits brands.

The Spirits Business stagesthe highly popular SpiritsMasters series. The success ofthis initiative has beenextended to wine, with theChampagne Masters and theRioja Masters. Over thecourse of 2015 there will befurther competitions underthe Masters programme.

The drinks business and TheSpirits Business deliver to ourreaders penetrating insightinto the business andcommercial trends in thedrinks industry and, withour reports and attendance atall the international fairs, thedrinks business team isdedicated to making surethat as a reader you are wellahead of the field and intouch with what is reallyhappening.

Anthony HawserPublisher

Editor-in-Chief

PATRICK SCHMITT

patrick.schmitt@thedrinksbusiness.com

Managing Editor

GABRIEL STONE

gabriel.stone@thedrinksbusiness.com

News & Website Editor

LAUREN EADES

lauren.eades@thedrinksbusiness.com

Deputy Editor

LUCY SHAW

lucy.shaw@thedrinksbusiness.com

Senior Staff Writer

RUPERT MILLAR

rupert.millar@thedrinksbusiness.co.uk

Staff Writer / Sub Editor

NEAL BAKER

neal.baker@thedrinksbusiness.com

Art Director

ALAN MACKENZIE-MORRIS

design@thedrinksbusiness.com

Production Manager

MILE BUDIMIR

mile.budimir@thedrinksbusiness.com

Director of Sales Drinks

ANDREW OLIVER

andrew.oliver@thedrinksbusiness.com

Marketing Director

DAVID HENNELLY

david.hennelly@thedrinksbusiness.com

Marketing & Events Manager

CHLOÉ BERAL

chloe@thedrinksbusiness.com

Research & Events

SHEILA CRISP

sheila.crisp@thedrinksbusiness.com

Subscriptions Sales Manager

LEWIS O’SULLIVAN

lewis@thedrinksbusiness.com

Director of Sales Spirits

BERT GRANT

bert.grant@thedrinksbusiness.com

Advertising Manager

MARCUS CLARK

marcus.clark@thedrinksbusiness.com

Deputy Chairman

DAVID ROSE

david.rose@thedrinksbusiness.com

Chairman

ANTHONY HAWSER

anthony.hawser@thedrinksbusiness.com

the drinks business is published by

Union Press Ltd

Unit 122,

30 Great Guildford Street,

London SE1 0HS

Tel: +44 (0)20 7803 2420

Fax: +44 (0)20 7803 2421

E-mail: info@thedrinksbusiness.com

www.thedrinksbusiness.com

The drinks business is a monthly,high-quality b2b publication thatcovers business and managementissues in the wine and spiritsindustry.

Our international business focusmakes it an indispensible read forthose involved in the drinkssector on a day-to-day basis.

The drinks business profiles majortrends throughout the alcoholicdrinks industry, from finance andbusiness news to marketing andPR, as well as consumer trendsand on- and off-trade focuses.

We speak directly to buyers andprofessionals who influencebuying decisions, as well asimporters and their exportingpartners worldwide, making thedrinks business an essential readfor retailers, importers,wholesalers and related serviceindustries and on-tradeprofessionals.

The drinks business covers allinternational issues anddevelopments pertinent tocommercial and managementaspects of the drinks industry, aswell as practical features that keepmanagers and decision makersinformed, helping them toadvance their companies and theircareers, and construct winningstrategies.

Each month we include in-depthnews analysis, business news andopinion, as well as detailedcountry and category analysis.Additionally, we report on retailtrends, PR and marketing movesand spends, with original andexclusive statistics, companyretrospectives, major personalityand company profiles and much,much more (see our features list).

The magazine is alsocomplemented bywww.thedrinksbusiness.comonline, which, with a dailynewsletter and breaking stories,receives 2,000,000 page views amonth, read by 500,000 peoplefrom 184 countries. It is a majorforum for discussion amongindustry professionals, coveringeverything from news stories totop industry jobs on the market.

We have also launched a seriesof Masters tasting competitions,where specific regions or stylesare tasted blind by a panel ofindustry experts and awardedmedals according to theirindividual merit. These includeThe Champagne Masters, now inits fourth year, and The RiojaMasters. The ChardonnayMasters was created

in 2013. Pinot Noir, CabernetSauvignon, Riesling, SauvignonBlanc and Rosé were added in2014.

The drinks business has a printcirculation of up to 15,000 – and areadership of 45,000 – keyindustry figures: CEOs, MDs,directors, buyers, marketing andPR managers and leadingrestaurateurs. While the corereadership is from Europe, ourmagazine is subscribed to by topproducers and drinksprofessionals worldwide.

Geographically the magazinehas a distribution split betweenthe UK; key markets in mainlandEurope, such as Germany,Scandinavia, Benelux, France,Spain and Italy; the USA; the FarEast; and major exporting nationssuch as Australia, South Africa,New Zealand, Chile andArgentina.

Our circulation and readersurvey is updated annually andindependently audited.

editorial & circulation

EXHIBITIONS 2015the drinks businessattends and exhibits at manyof the major internationalexhibitions. Contact us tofind out details of our stand,events or meetingopportunities by emailing:info@thedrinksbusiness.com

Prowein: 15-17 March

Vinitaly: 22-25 April

TFWA Asia-Pacific: 10-14May

Vinexpo Bordeaux: 14-18June

LIWF: 18-20 May

TFWA World ExhibitionCannes: 19-23 October

HKTDC Hong KongInternational Wine & SpiritsFair: 5-7 November

Services

Retail/off-sales

Wholesale/distributor

Producer/exporter

HORECA/on-trade

Readership

Chairman/chief exec

Director

Manager

Proprietor

HORECA/0n-trade

Job function breakdown

circulation

JANUARYThe Green IssueAustralia focusLiqueurs & mixersPremium beersExhibition previewChardonnay Masters

FEBRUARYThe Closures IssueItalian regionsArgentinaPremium vodkaRioja

MARCHThe Prowein IssueSherrySouth AfricaProseccoVodka in retailBrown spiritsNew ZealandLower alcohol winePinot Noir Masters

APRILLIWF Preview IssueEat.Drink SpecialSpanish regionsAustriaChile regionsCiderProsecco MastersChianti Masters

MAYLIWF IssueBonded warehousingAustraliaItaly focusDesignScotch WhiskyRosé Masters

JUNEVINEXPO IssuePower brandsPrestige ChampagnePremium FranceSouth AfricaCabernet SauvignonMasters

JULYThe Ethical IssueFairtrade winesPortugal & fortifiedwinesTequila & mezcalGinEmerging brands

AUGUSTThe UK Retail IssueBrands SpecialLogistics, distribution & technologyNew ZealandCorks & closuresArgentine regions

SEPTEMBEREat.Drink SpecialChile focusVodkaMalt WhiskyPremium AustraliaSyrah Masters

OCTOBERThe Travel RetailIssueChampagne focusFrance regionsSouth Africa brandsPort & Douro winesFortified Masters

NOVEMBERThe Awards IssueWhite spirits focusGermanyCaliforniaSparkling WinesChampagne MastersBulk Wines

DECEMBERThe Luxury Issue(including vodka, whisky,Cognac, brandy & fine wine)Trends SpecialBrandsRumRioja Masters

FEATURES LIST 2015Throughout the year the drinks business coversbreaking news and provides analysis of topical issues

SUPPLEMENTSTO INCLUDE

California Report

Champagne Report

Spanish Report

IWSC Report

Annual Directory

features list

competitions and events

The drinks business has an exciting range of industry leading competitions and events throughout the yearwhich are designed to help you connect with the trade at every level with the voice of the drinks industry.

db is unique in the breadth of areas covered through its internationally acclaimed events series, offering theopportunity of unrivalled exposure for brands internationally, covering everything from marketing and greeninitiatives to actual product tastings

The newest addition to the events list is the Masters series where wines of specific styles and from specificregions are tasted blind by a panel of industry experts, with each wine judged on its individual merit in itscategory.

Coverage of the events will be online, through bespoke newsletters and, of course, in the print magazine.

Our events are designed to help brands: • engage face-to-face with our unrivalled audience of leading drinks industry and allied services figures• spotlight the excellence of products and/or services• reinforce your green credentials and support your environmental and ethical initiatives• keep your finger on the pulse of the drinks industry with our ongoing forums, conferences and roundtables• communicate your brand message through our multi-media communication packages• partner with us to align your brand with the leading drinks trade media and events

Please note that this list is subject to change over the course of the year. All events receive full coverage online and in print. There is also the opportunity to devote an entire bespokenewsletter or supplement on the issue. Please contact our events team for more information about existingevents, or to discuss another event.

Chloé Beral – events and marketing managerchloe@thedrinksbusiness.com+44 (0) 207 803 2437

David Hennelly – marketing director david.hennelly@thedrinksbusiness.com +44 (0) 207 803 2448

CALENDAR OF DB EVENTS:

Event Description

Winemakers’ Winemaker – ProWein This event, run in conjunction with the Institute of Masters of Wine, celebrates one winemaker who has proved aninspiration to his peers in the industry over the year.

The Green Awards These awards were designed to recognise the leaders in the industry for all things green – an increasinglyimportant aspect to business practices in all sectors and many markets worldwide

The Drinks Business Awards at LIWF The DB Awards celebrate the finest individuals, teams and campaigns in the industry for a year of excellence intheir field.

Lifetime Achievement Award – Vinexpo Bordeaux This is also run with the Masters of Wine Institute, celebrates someone who has made the biggest impact in theindustry to date

The Drinks Business Masters 2015 A panel of industry experts chaired by the drinks business will judge and reward the best wines in eachcompetition

Masters by region - Champagne - Prosecco - Chianti - Rioja

Global Masters by grape variety - Chardonnay - Pinot Noir - Cabernet Sauvignon - Syrah - Riesling - Sauvignon Blanc

Global Masters by style - Fortified - Rosé

CONTACTS

David Rose

Deputy Chairman

Tel: +44 (0) 20 7803 2450

Mobile: +44 (0) 7973 403513

Email: david.rose@thedrinksbusiness.com

David Hennelly

Marketing Director

Tel: +44 (0) 20 7803 2448

Mobile: +44 (0) 7949 882706

Email: david.hennelly@thedrinksbusiness.com

Andrew Oliver

Director of Sales Drinks

Tel: +44 (0) 20 7803 2420

Mobile: ++44 (0) 796 823 6711

Email: andrew.oliver@thedrinksbusiness.com

TECHNICAL SPECS

Full page Bleed 305mm x 238mmTrim 297mm x 230mmType area 262mm x 190mm

Half page vertical Bleed 305mm x 115mmTrim 297mm x 111mmType area 262mm x 91mm

Half page horizontalBleed 148.5mm x 234mmTrim 144.5mm x 230mmType area 127mm x 190mm

Double page spreadBleed 305mm x 468mmTrim 297mm x 460mmType area262mm x 420mm

Quarter pageType area127mm x 91mm

All production queries to Mile Budimir on 020 7803 2443production@thedrinksbusiness.com

specs