media scenario5.5.14 abp majha
Post on 25-May-2015
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Week 10-17’2014
MCCS
ABP MajhaWeek: - 10-17’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
15
42
0
% Genre Shares
Source : TAMPeriod : Wk 17’14
Vs. Last year genre share up by 4%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.63.7
Wk 10-17'13 Wk 10-17'14
Source : TAM Period : Wk 10-17’2013 & 2014
ABP Majha ruling the chart with 37% mkt. share
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 37%
25% 24%
13%
% Mkt. Share
Wk 10-17'14
Source : TAM Period : Wk 10-17’14
ABP Majha the leader in reach
Source : TAM Period : Wk 10-17’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416 14
1311
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211
9
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 10-17’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 48% 40% 35% 45% 38% 38% 38%IBN Lokmat 26% 25% 22% 25% 22% 24% 24% 25%TV9 MAHA 15% 6% 10% 15% 11% 13% 13% 13%Z 24 Taas 26% 21% 28% 25% 22% 25% 25% 25%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 17’14
Date Time From Time To Programme Genre TVTs 000s22/04/2014 21:58 23:26 GHOSHNA PATRA Talk Shows/Chat 23925/04/2014 21:59 22:28 10 CHYA BATMYA News Bulletin 19826/04/2014 22:14 22:51 10 CHYA BATMYA News Bulletin 19222/04/2014 20:00 21:28 GHOSHNA PATRA Talk Shows/Chat 16822/04/2014 21:32 21:54 ABP MAJHA VISHESH Interviews/Port 14924/04/2014 18:00 18:36 MAHARASHTRA DESHA News Bulletin 14422/04/2014 23:30 23:55 KAUL MARATHI MANACHA News Bulletin 11824/04/2014 11:00 11:55 KAUL MARATHI MANACHA News Bulletin 11225/04/2014 21:16 21:56 ABP MAJHA VISHESH Interviews/Port 11121/04/2014 21:59 22:52 10 CHYA BATMYA News Bulletin 109
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