miami 2013 keynote – the future of web content management

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Magnolia 5 – the Future of Content Management

#mplify #magnolia5

1Photo © Boris Kraft. All Rights Reserved

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2Source IDC

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

What Mobile?

3

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Multi-ChannelResponsive Web Design

Mobile Web

PublishingApps

What Mobile?

4

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Multi-ChannelResponsive Web Design

Mobile Web

PublishingApps

Content CreationNews

Workflow

Agility

What Mobile?

5

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Multi-ChannelResponsive Web Design

Mobile Web

PublishingApps

Mobile Professionals

Access to Systems of

RecordContent CreationNews

Security

WorkforceProvisioning

Workflow

Agility

What Mobile?

6

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Integration CMS Publishing

Apps

7

Extending VPM to Mobile Workforce

VPM 2.0

Mobile Professionals

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Security

Provisioning

BYODUsability

AppsHtml5

Maintenance

Multi-Device Support

Mobile Challenges

8

IntegrationCost

Training Productivity

Enterprise App Store

De-Channeling

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Status Quo

9

native appsframeworks to bridge mobile OS’sCMS functionality?inconsistent UI’s

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

(Apple's iPad is)�changing user expectations for how they interact with

their content management systems Gartner: “Tablets and Smartphones Are Changing How Content Is Created,

Consumed and Delivered”

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Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

What if…?

11Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Magnolia 5 Provides

Publish to everything Works on Tablet for Content CreationApplification for mobile Workforce

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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.13

Benefits

apps can utilize CMS core servicesthe same UX on all devicespersonalized, task-based appsdevice independentaccess systems of record

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.14Source IDC

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.15

Most CMS’s work on PC’s only

Source IDC

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.16

Magnolia 5 works on Tablets & PC’s

Source IDC

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.17

Magnolia 5 eventually will

work on Tablets, PC’s & Smartphones

Source IDC

Mobile Professionals

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Security

Provisioning

BYODUsability

AppsHtml5

Maintenance

Multi-Device Support

Mobile Challenges

18

IntegrationCost

Training Productivity

Enterprise App Store

De-Channeling

Mobile Professionals

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Security

Provisioning

BYODUsability

AppsHtml5

Maintenance

Multi-Device Support

Mobile Challenges

19

IntegrationCost

Training Productivity

Enterprise App Store

Mobile Professionals

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

AppsHtml5

Maintenance

Multi-Device Support

Mobile Challenges

20

Integration

Training Productivity

Enterprise App Store

Mobile Professionals

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Mobile Challenges

21

Training Productivity

Enterprise App Store

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Mobile Challenges

22

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Challenges: Solved

23

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

The user interface can be the key factor in success or failure.

Gartner: “Tablets and Smartphones Are Changing How Content Is Created, Consumed and Delivered”

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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25