microblogging nagw

Robin Hastings – Missouri River Regional Library

MICROBLOGGING AND LIFESTREAMING FOR

GOVERNMENT

Introduction

• Robin Hastings

• Author

• Social Networker

• Web Developer

• Library IT Manager

• Knitter

• WoW player - occasionally

Lifestreaming & Microblogging

Planning

• What problem am I trying to solve?

• Find uses– Announcements

– Communication

– Engage citizens (answer questions, provide help, etc.)

• Get Administrative buy-in

Implementation

Implementation

• Search– Find conversations about you, join them!

– Find local “influencers”, influence them!

• Use “helper applications”– Tweetdeck

– Hootsuite

– FFtogo

Implementation

Marketing

• Get the word out

• Let others “retweet” your message– Widgets!

• Provide useful content – it will getreused!

Best Practices

• Create multiple accounts (Microblogging)

• Comment and post often (Lifestreaming)

• Manage Info Overload– FILTERS!!!

• Avoid social network spamming – Netiquette

• Keep up with the “lingo”

Metrics

• Twitter

• Built-in stats – friend counts, listed, etc.

• Tweetstats (www.tweetstats.com)

• Tumblr

• No built-in stats

• Tumblrstats.com

• FriendFeed

• Built-in stats

Resources

• Techset.wetpaint.com

• Microblogging and Lifestreaming in Libraries

• Read/Write/Web

• Twitter friends– Hal_G

– Govloop

– pbroviak

Questions?