mission critical.writing your mission statement

Consulting & Creative Services

Jeffrey J. LaValleyPrincipal & Creative Director

Mission Critical:Effective Mission Statements

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

About the PresenterEducationMaster of Education, Curriculum and Instruction, Keene State CollegeCertificate, Fund Raising, University of Massachusetts AmherstCertificate, Personnel Management, Valencia Community CollegeBachelor of Arts, Journalism/Public Affairs, Keene State College

Portfolio of ExperienceCommunity Outreach Manager, Greater Springfield Habitat for HumanityExecutive Director, Shaker Farms Country ClubAssociate Director of Donor Relations, Shriners Hospitals for Children SpringfieldCommunity Development Coordinator, Noble HospitalDirector of Alumni and Parent Relations, Keene State CollegeMajor Gifts Officer, National Gay and Lesbian Task ForceAssociate Director of Development, USC Gould School of LawAssistant Director of Annual Giving, Pomona CollegeDirector of Alumni Relations and Annual Fund, Dean CollegePublicity Assistant, Keene State College

Changing the “world”“Never doubt a small group of thoughtful people could change the world. Indeed, it's the only thing that ever has.”

~ Margaret Mead

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Lifecycle of a Non Profit

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

The Pitchfork Crowd

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

What is a Mission Statement

▪ Why your organization exists...

▪ Core purpose of your organization...

▪ What unmet need is met in the community…

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Mission Statement: Characteristics

▪ Short...

▪ Memorable...

▪ Inspiring…

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

A Mission Statement Should Be…

▪ Market focused ▫ Who we serve ▫ What value is provided ▫ Why people do business with us

▪ What you want to be remembered for

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

A Mission Statement Should NOT Be…

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Whose Mission Is It?

… to organize the world’s information and make it

universally accessible and useful.

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Whose Mission Is It?

… to be our customers' favorite place and way to eat.

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Whose Mission Is It?

Seeking to put God’s love into action,… bringing people together to build homes, communities and hope.

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Whose Mission Is It?… to provide the community with quality programs and services that build healthy

spirit, mind, and body for all.

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Whose Mission Is It?… dedicated to equipping

students with the knowledge, skills, and experiences they

need to succeed.

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Two Questions To Consider

Does it fit on a business card?

Does it fit on a t-shirt…and, would you wear it?

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Where To Begin?

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Questions?

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

Making It Stick

Consulting & Creative ServicesJeffrey J. LaValley

Principal & Creative Directorflourish.thrive@gmail.com

951.295.3090

Thank You!