mixing social media & history - #historycamp 3/8/2014

HOW MIXING SOCIAL MEDIA & HISTORY CAN CREATE AN ONLINE

AUDIENCE FOR YOUR INSTITUTION, ORGANISATION or HISTORICAL

WORK

Thomas Ketchell (@tomketch)

BACKGROUND 25 years old

BA in History

MA in Business & Development

Worked in Australia, Kenya &

China

Co-Founder of HSTRY

Source: https://www.facebook.com/leon1914

Source: https://www.facebook.com/leon1914

Source: https://www.facebook.com/leon1914

CREATE A COMPELLING STORY Riveting

Compelling

Emotional

First-Person Narrative

Slightly Shocking

Rude awakening - a bit of fog! To be expected.

Don't know how we live with this everyday in

London! #GreatSmog

Rumours that there are more deaths linked to this

smog than the influenza outbreak of 1918.

#GreatSmog

Rude awakening - a bit of fog! To be expected.

Don't know how we live with this everyday in

London! #GreatSmog

Rude awakening - a bit of fog! To be expected.

Don't know how we live with this everyday in

London!

Apparently oil could provide a cleaner alternative

to coal in the future. Let's hope this is true!

#GreatSmog

Rumours that there are more deaths linked to this

smog than the influenza outbreak of 1918.

#GreatSmog

Rumours that there are more deaths linked to this

smog than the influenza outbreak of 1918.

#GreatSmog

Rude awakening - a bit of fog! To be expected. Don't

know how we live with this everyday in London!

422 TWEETS

Apparently oil could provide a cleaner alternative

to coal in the future. Let's hope this is true!

#GreatSmog

Rumours that there are more deaths linked to this

smog than the influenza outbreak of 1918.

#GreatSmog

422 TWEETS

1,5 MILLION PEOPLE

Apparently oil could provide a cleaner alternative

to coal in the future. Let's hope this is true!

#GreatSmog

Camp exactly where Swiss were last year - few

flat spots for tents, rocks all over. Not ideal but

idyllic, like Switzerland! LOL #Everest53

Camp exactly where Swiss were last year - few

flat spots for tents, rocks all over. Not ideal but

idyllic, like Switzerland! LOL #Everest53

Tenzing just saved my life with his quick action -

he knew what needed to be done straightaway

#Everest53

Camp exactly where Swiss were last year - few

flat spots for tents, rocks all over. Not ideal but

idyllic, like Switzerland! LOL #Everest53

Tenzing just saved my life with his quick action -

he knew what needed to be done straightaway

#Everest53

Well, we knocked the bastard off! #Everest53

Camp exactly where Swiss were last year - few

flat spots for tents, rocks all over. Not ideal but

idyllic, like Switzerland! LOL #Everest53

Tenzing just saved my life with his quick action -

he knew what needed to be done straightaway

#Everest53

Well, we knocked the bastard off! #Everest53

1,121 TWEETS

1,121 TWEETS

1,7 MILLION PEOPLE

Tenzing just saved my life with his quick action -

he knew what needed to be done straightaway

#Everest53

Well, we knocked the bastard off! #Everest53

METRICS #EVEREST53 COVERED ON TWITTER

(APRIL 12TH TO MAY 27TH 2013)

5,5 MILLION TIMELINE

DELIVERIES

1.7 MILLION

TWITTER

USERS

content NARRATED

from ED HILLARY

PERSPECTIVE

MEDIA COVERAGE via

TV NEW ZEALAND

& DIE WELT

1121 TWEETS

REACHED

WORLDWIDE LOCATIONS

Source: https://www.twitter.com

Guernsey Evacuees – gillian mawson

Source: Gillian Mawson

PAUL REVERE’S MIDNIGHT RIDE

Source: https://www.PaulRevereHouse.Org

WATERLOO 1815

DIGITAL TO PHYSICAL

Source: https://www.heritagecalling.com

TRANSITION

PRESENCE

SOCIAL MEDIA Twitter, Facebook, Pinterest,

Instagram

USE #HashTags

KEY TAKEAWAYS

Compelling Writing

Open Archives

Be Active

Be Receptive

Reach Out

Source: http://www.GampMedia.com

QUESTIONS? @TomKetch

@HstryOrg

www.hstry.org

thomas@hstry.org