mixing social media & history - #historycamp 3/8/2014
TRANSCRIPT
HOW MIXING SOCIAL MEDIA & HISTORY CAN CREATE AN ONLINE
AUDIENCE FOR YOUR INSTITUTION, ORGANISATION or HISTORICAL
WORK
Thomas Ketchell (@tomketch)
BACKGROUND 25 years old
BA in History
MA in Business & Development
Worked in Australia, Kenya &
China
Co-Founder of HSTRY
Source: https://www.facebook.com/leon1914
Source: https://www.facebook.com/leon1914
Source: https://www.facebook.com/leon1914
CREATE A COMPELLING STORY Riveting
Compelling
Emotional
First-Person Narrative
Slightly Shocking
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!
Apparently oil could provide a cleaner alternative
to coal in the future. Let's hope this is true!
#GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected. Don't
know how we live with this everyday in London!
422 TWEETS
Apparently oil could provide a cleaner alternative
to coal in the future. Let's hope this is true!
#GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
422 TWEETS
1,5 MILLION PEOPLE
Apparently oil could provide a cleaner alternative
to coal in the future. Let's hope this is true!
#GreatSmog
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
1,121 TWEETS
1,121 TWEETS
1,7 MILLION PEOPLE
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
METRICS #EVEREST53 COVERED ON TWITTER
(APRIL 12TH TO MAY 27TH 2013)
5,5 MILLION TIMELINE
DELIVERIES
1.7 MILLION
USERS
content NARRATED
from ED HILLARY
PERSPECTIVE
MEDIA COVERAGE via
TV NEW ZEALAND
& DIE WELT
1121 TWEETS
REACHED
WORLDWIDE LOCATIONS
Source: https://www.twitter.com
Guernsey Evacuees – gillian mawson
Source: Gillian Mawson
PAUL REVERE’S MIDNIGHT RIDE
Source: https://www.PaulRevereHouse.Org
WATERLOO 1815
DIGITAL TO PHYSICAL
Source: https://www.heritagecalling.com
TRANSITION
PRESENCE
SOCIAL MEDIA Twitter, Facebook, Pinterest,
USE #HashTags
KEY TAKEAWAYS
Compelling Writing
Open Archives
Be Active
Be Receptive
Reach Out
Source: http://www.GampMedia.com
