pr 2.0: mixing business with social media
Post on 21-Oct-2014
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DESCRIPTION
A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.TRANSCRIPT
mixing businesswith social media04.24.08
pr 2.0
content is changing
content creation tools
increasing in power, ease of use
decreasing in cost
no longer a barrier to entry
use for the right reasons
communication channels
increasing2
delivering more messages─ news releases (2K+ daily, 520K+ annually)
receiving greater scrutiny
attention span
decreasing3
requires instant comprehension─ an efficient, effective message
EVERYTHING’S abbreviated─ spelling, board games, trips to the mall
public relations is changing
““It is not the strongest of the speciesIt is not the strongest of the species
that survive, nor the most intelligent,that survive, nor the most intelligent,
but the one most responsive to but the one most responsive to
change.change.””
—— Charles DarwinCharles Darwin
who ownsyour brand?
brand bliss
or blasphemy?
photo sharing
or photo stealing?
participation/conversation
brings you to audience
evolving
a/v increase engagement
BIG pr opportunity
Jeep Experience
customer service?
customer service
the steps
listen. it all starts with Google
define. map out the niches relevant to your audience
participate. generate content, comment, communicate
conversation. the end result of your efforts
experiment
KevinDugan