STEPS to positioning / branding yourself in the African American Christian Market (AACM)

Step 1. Define your Target Market.

Step 2. What’s your PLATFORM. Find your “book hook.” What message are you marketing?

Step 3. Build a media “wish list”

Step 4. Create Dazzling Press

Materials

.

How do you capture the right media mix to tell your message?

Step 5: Media contacts – they are

your friends!

Who is Pam Perry?

One of the nation's foremost experts in the African American Christian market. Some author clients include Bishop Thomas

Weeks, Bishop T.D. Jakes, Bishop Donald Hilliard, Dr. Suzan Johnson Cook, Dr. Fred

Price and Pastor Bill Winston.

She is the author of the booklet:“115 PR Tips to Brand Your

Ministry”

.

For information about publicity coaching or entire PR campaigns

contact: Pam Perry, publicist

Ministry Marketing Solutions,Inc. 248.426.2300

www.MinistryMarketingSolutions.comemail:

pamperry@ministrymarketingsolutions.com