pr 2.0 and social status | social media brazil 2010
TRANSCRIPT
PR 2.0 & Social Statusby @pedrosorren
# Muchas Gracias!
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
**ATTENTION**Disclaimer!
PR 2.0? Humm.
Old School
New School
How information is transmitted
Ok. So what’s important now?
#calabocagalvao
Public Relations has NOTHING to do with
technology.
Public Relations has NOTHING to do with
technology.Tech is just shortens the time & space. That’s a shift.
Emotions
Estimulations
Wishes
Dreams
Positioning
Capacity ofPersuasion
PR is most of the time is...
Social Status
WTF ?
• Prestigioius due to a position in society or family
• Actually gettiing it done by own merit
WTF ?
X
Digital Social Status
Digital Social Status
Digital Social Status
Digital Social Status
Digital Social Status
@cardoso
Digital Social Status
@cardoso
When Will I be Mayor?
Do you want to raise 110% in revenue?
Pure Status
The Human Factor
535
535672
535672
765
535672
7651105
535672
7651105
1694
22,180!
Piotr Arsenieyevich Smirnov
• First man to introduce advertising in Czarian Russia
• Tech savvy. 1st company to introduce the Carachoal Vodka Destilation process
• Wanted the Royal Czar Recognition as the official Vodka from Russia
#FAIL
PR 2.0 medieval Style.
PR 2.0 medieval Style.
+ !
+ !
+ !
+ !
LBS + Real Time + Status
LBS + Real Time + StatusDo you check-in in any
place?
LBS + Real Time + StatusDo you check-in in any
place?
LBS + Real Time + StatusDo you check-in in any
place?
LBS + Real Time + StatusDo you check-in in any
place?
Democracy, Interction, Innvation, culture, revolution, a better world?
Democracy, Interction, Innvation, culture, revolution, a better world?
THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US
Democracy, Interction, Innvation, culture, revolution, a better world?
THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US
We wanna feed our hungry egos. =|
Webcelebs.
Timeline Rockstars
• They don’t RT
• They don’t reply
• They don’t do #FF
• The DM misunderstood ;-)
RTs =
RTs =
RTs =
Mention =
RTs =
Mention =
RTs =
Mention =
#FF =
Webcelebs are thenew MadMen
Where do they live?
Where do they live?
Agencies!
Where do they live?
Thinking about Marketing for Products
Agencies!
"The phrase want better marketing, create a better
product has never been more relevant". - Adam Broitman
• They don’t Tweet
• No FB button on their website
• Closed
• Only attend to it’s own events
• Jornalists steals their products
• Always pushing the consumers to do everything with their software/accessories
Corporate Exemple
Here we’re all the same, baby
“Don’t sell Tell” @julima
“There’s no more pay to play only play to play” @equalman
The new PR is
• New possibilities under the same product
• Impossible like @mandic
• Post-PHD in P&R and R&D
Emotions
Stimulation Wishes
DreamsStatus
Valeu!
@pedrosorren