social good brazil 2014 report

Content

SOCIAL GOOD BRAZIL............................................5The pillars of Social Good Brazil ................................................... 6Forming a unique social innovation network in Brazil .................. 8New Social Good Brazil Links .................................................... 10Media coverage .............................................................................. 12Trend in social innovation .............................................................. 17Influencers ..................................................................................... 18

THE SOCIAL GOOD BRAZIL SUMMIT......................23An unforgettable event .................................................................. 24Where the participants come from ................................................ 26Participants profile ........................................................................ 27Online participants profile ............................................................. 27More than a summit ...................................................................... 28Media coverage .............................................................................. 38Dissemination on social networks ................................................ 42

THE SOCIAL GOOD BRAZIL LAB.............................49Knowledge to promote innovation: This is some of SGB Lab ....... 50Labs most important meetings. ................................................... 50Find out more about the 06 finalists initiatives ............................. 53Saiba mais sobre as 6 iniciativas finalistas ................................... 54Media coverage .............................................................................. 60Dissemination on social networks ................................................ 64Testimonials about the 2014 SGB Lab ........................................... 68

THE PLATFORM......................................................71Connecting users to Social Good Brazil ........................................ 72News on the network and on the platform .................................... 74Cultural competition Ideas that go far ....................................... 76

THE DOCUMENTARY...............................................79Social Good Brazils first medium-lenght film .............................. 80Launch and Premier of the documentary ..................................... 82Connected We Make Change Happen............................................ 82Strategies for 2015 ......................................................................... 85Media coverage .............................................................................. 86Dissemination on social networks ................................................ 87

INSTITUTIONAL......................................................93The Social Good Brazil team ......................................................... 93Partners making change happen...................................................95

5SOCIAL GOOD BRAZIL

6Social Good Brazils vision is a society where technology and innovative

thinking are used systematically in order to solve the worlds greatest

challenges. To achieve this vision, the Social Good Brazil pillars are:

InspirationDisseminate the concept of Social Good, inspiring organizations and

individuals to engage in this cause

InformationBe a hub where people can interact, find information and practical tools

to use technology and innovative thinking to solve the worlds greatest

challenges.

ActionIdentify and support innovative experiences to increase the number of

successful Brazilian cases and expand these initiatives potential to improve

society, using the Social Good Brazil Lab.

Be different to make the difference.Know the pillars of Social Good Brazil.

7Strategies Act in network establishing partnerships with individuals

and organizations;

Bold and relevant online positioning;

Beyond digital: Annual summits;

Act to reduce the gaps found in the system of social innovation

support in Brazil focusing on the ideas design, development

and proof of concept;

To be a radar for trends and a funnel of social innovation.

8In 01 year of Social Good Brazil, the network grew and it is well known.

There are more than 100 important local and national partners and 36 Social

Good Brazil Links. It is a qualified and comprehensive network gathering

different sectors and broadcast companies.

Adding to the 2013 network of brilliant partners, in 2014 new important partnership were established:

Master Parner: Ita

Summit Partner: Natura

Lab Fund Partner: Instituto Asas

Lab Institutional Patners: CRC, Sebrae-SC

Partners Rouanet Law: IBM, AZUL, Softplan, Tractebel

Partners in projects: Endeavor Brasil, Ink, Aliana Empreendedora,

Brazil Inovators, Instituto Quintessa, Edools, Taller, Sebrae-SC, Media

Education Lab, Thunderclap, Todoos, Meu Copo Eco, Oeko, Ceres,

Procomposto, Fundartec, Eva Macrio, Metamorfose do bvio, Marinela

Goulart, Isabel Possidonio, Paula Tonon Bittencourt.

Communication partners: Unisul, IDIS, Rdio Tom Social, Instituto

Filantropia, Exib.me, CEJESC, GIFE, Laduo, Glbulo, ACIF Jovem,

SmartMob, 180hub, CERTI, Villaj Coworking, Google Developers Group GDG,

SEBRAE, FEJESC, Avina, Edge, Aliana Empreendedora, Coordenadoria da

Juventude PMF, ITCP FGV, NeSst, Escola de Notcias, ISES -

Instituto de Scio-economia Solidria, Peiferia em Movimento, Tellus,

Conexo Social FGV, Aspen Network Development Entrepreneurs,

Instituto Elos Brasil, Jr. Achievement, Startup SC, Empreende

Floripa e Mrmura.

Forming a unique social innovation network in Brazil

10

New Social Good Brazil Links*

Mariana RibeiroJournalist by training, brand manager by opportunity and

purpose social entrepreneur. She has travelled all over

Brazil working on the project Imagine in the World Cup

and knew, studied and documented stories of young people

that are changing the country.

Mafoane OdaraPsychologist, Masters in Social Psychologist and

specialized in social entrepreneurship and training

for leaders and changemakers.

Bruna WaitmanNew Business Director at Media Education Lab

(MEL),an organization working with education as

part of the real world, experimenting and connecting

people and practices.

*We use the term Link to identify people who have given outstanding contri-bution to spread the Social Good mission and vision.

11

Toms de LaraSocial Entrepreneur and netweaver by vocation, Toms

co-founded Engage, a company that works with strategy

and technology for social innovation projects. Engage

was one of the co-founders of Catarse, the first online

crowdfunding platform in Brazil.

Gab Gomes25 years old, advertiser, founder of Mrmura and co-

founder of Shoot The Shit. Gab is an enthusiast of a

variety of parallel projects.

Marcelo Germano Passionate and successful entrepreneur. His

new project aims at helping small and medium

enterprises.

12

Media coverageAs well as getting coverage from regional and traditional medai channels,

Social Good Brazil was present nationally on mass media and had

great visibility:

Well known channelsArticles and interviews in high impact and relevant digital channels

accessed by influencers:

Closed groups on LinkedinUFPE, Google Developers Group Brasil, Associao de Software Livre, Cufa

SP, Orbitalab, Pediatria Radical, Instituto Paulo Freire, AIESEC Porto Alegre,

and others.

Groups on FacebookUFPE, C.E.S.A.R, Bicicletando, Grupo SOMOS, Grupo Campus Party

Brasil, Grupo de alunos UFABC, Casa da Cultura Digital SP, Cufa SP, Grupo

Linkedin Brasil - De A a Z, Maloca querida, Teto, RoadMaps PE,

Orbitalab, Instituto Paulo Freire, Movimento Down, Casa da Sustentabili-

dade, UX Weekend, Casa das Redes, Ateno Bsica, Agencia Favela (ANF),

Bela Rua, A Banca, and others.

Quem Inova - Catraca Livre

Brasileiros

Info

PME - Exame

Exame.com

As Boas Novas

Proxxima

Pequenas Empresas Grandes Negcios

Draft

Folha de So Paulo

AoQuadrado

Catraca Livre

Galileu

Revista HSM

Meio & Mensagem

NewspaperTVRadioMagazinePodcast

15

7

13 1

101

13

Draft

Folha de So Paulo

AoQuadrado

Catraca Livre

Galileu

Revista HSM

Meio & Mensagem

17

Social Good Brazil was mentioned as a trend in social innovation in the WSGN February 2014 Report, a world leader magazine on trends.

Trend in social innovation

18

Influencers

23

THE SOCIAL GOODBRAZIL SUMMIT

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An unforgettable event moving with the countryConsidered the largest event about the use of technology for social innovation

in Brazil, the summit is the Brazilian agenda of the Social Good Summit in

New York, the international annual event held during the United Nations

Week.

The theme of the 2014 edition of the Social Good Brazil summit was

PROTAGONISTS + SOCIAL INNOVATION: The new tool for change is you.

OutlookDate: November 5-6

Time: 13:00 - 19:00

Place: CIC Theater. Florianpolis, SC - Brazil

Total participants: 1.217Total access livestream: 10.189

Special Activities Workshops offered by Partners: Natura Movement and Fundao

Telefonica, on November 6th

Premier of the first documentary Social Good Brazil, on November 6th

Art exhibition EcoArte, with the work of 04 local artists in partnership

with the Zero Waste Week

Social Good Brazil and local patners did the largest learning festival on

social innovation in Brazil during the same week of the summit. Hub

Escola Floripa gathered around 300 people in 21 inspiring workshops

held by SGB summit pannelists and other invited professionals.

83%

1%

2%

9%

3%

2%

Northeast BrazilMiddle West BrazilSoutheast BrazilState of ParanState of Rio Grande do SulState of Santa Catarina

26

Where the participants come from

83%

1%

2%

9%

3%

2%

Northeast BrazilMiddle West BrazilSoutheast BrazilState of ParanState of Rio Grande do SulState of Santa Catarina

27

Participants profile Online participants profile

Santa CatarinaSo PauloRio de JaneiroRio Grande do SulParanDistrito FederalBahiaOthers

6%

5%

4%

3

22 8

38%

32%

PressCompaniesStudentsCorporate foundationEducational institutionNonprofit organizationGovernmentOthers

40%

2%

8%

15%

3%

8% 5%

19%

As well as the participants in the theater, the summit was followed by people

from all over the country and aborad via livestream. These are the Brazilian

States from where viewers followed the summit online:

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More than a summit, an environment for innovation

As well as the theater, 03 other areas were prepared for the participants Digital Media Lounge - to be used by the press and as a co-working and

networking area;

Lounge - place for coffee breaks and networking;

EcoArte Exhibit - exhibition of local artists that use waste as the

material for their work

Interventions at the summit Capturing testemonials from participants

Interactive wall where participants display their ideas for

the question: What would you do for a better world?

Clothesline to hang business cards for public display

Art intervention (picture painting)

WorkshopsWorkshop organized by Fundao Telefnica and Movimento Natura and

the workshops of Hub Escola Floripa, organized in partnership with IComs

Center for Social Innovation and the Impact Hub.

Speakers 40 speakers volunteered to share their knowledge:

32 Brazilians who are well known in the field of social innovation

and 08 international speakers from the USA, India and Chile, who

represented important institutions such as IDEO.org, Singularity

University, MIT and othes.

Master of CeremoniesEdgar Gouveia was the MC for the summit and brilliantly entertained the

public as well as inspiring all to reflect on social impact.

29

Partners workshopFree workshops offered during the summit by our partners:

Put your ideas in movement with Naturas social entrepeneurs

Offered by Naturas Movement and had more than 50 participants.

Projecting tomorrow

Offered by Fundao Telefnica and also had over 50 participants.

VIP Happy hourFor the night of the summits first day (05), Instituto Asas offered the

Social Good Brazils partners and international speakers a happy hour for

networking.

Summits management for sustainabilityConsidering the environmental impact, some action was taken in order to

build a more sustainable event:

Each participant was given a reusable EcoCup, which saves the waste

of 7.200 disposable plastic cups;

Solid and compostable waste was given correct and sustainable

destination;

There was no printed material. All information was available on the

Social Good Brazil app;

Environmental education and art education activities were offered at

the EcoArte Exhibit;

The participants were enouraged to use public transportation, bikes or

car-sharing to commute to the theater.

38

Media coverage

42

Dissemination on social networks

49

THE SOCIAL GOOD BRAZIL LAB

50

Knowledge to promote innovation: This is some of Social Good Brazil Lab

Method Design Thinking and Lean Startup - both are human-centered methods

Virtual environment, allowing autonomy;

03 face-to-face meetings with practical work in communities,

in Florianpolis and in So Paulo

Incentive for innovative behavior and new mental models;

Collaboration from partners and mentors;

Process to select participantsApplications came in the form of a video. The selection was performed in

two parts. First, 11 people from SGB, IVA and Centro Ruth Cardoso, selected

a group of candidates who participated in a webinar where the 2014 SGB

Lab program was explained in detail. After the webinar, the applicants were

given a challenge in which they had to use the following tools: stakeholders

map, empathy map and a form of diagnosis. To accomplish the task, the

applicants had to deliver their diagnosis form filled with their completed

empathy and stakeholders map.

The evaluation of this first part was performed by a committee of 29 people

formed by SGB and Centro Ruth Cardoso and invited entrepreneurs and

mentors from differente organizations, including SGB Lab partners.

The committee ranked the applicants and the SGB team selected the 2014

Lab participants. 27 initiatives from Florianpolis and 31 from So Paulo

were selected.

Number of applicants: 285 Selected for the 2013 Lab (pilot): 15 Selected for the 2014 Lab: 58 Finalists that presented their ideas in the summit: 6 Ideas that received seed money: 3

51

2014 Lab Demo Day JudgesThe judges that selected the finalists to run for the seed money offered by

the 2014 SGB Lab Fund were:

In Florianpolis Alexandre Oliveira / Meritt Brasil

(Demo Day keynote speaker)

Marcelo Ferrari Wolowski - BZ Plan

Marco Piacentini - Endeavor

Mariana Marrara Vitarelli - Sebrae/SC

Julia Kodaira - ICom

Guilherme Sarkis - SGB

Carolina de Andrade - SGB

In So Paulo Nathalie Trumann - FIAP (Demo Day keynote speaker)

Renato Kiyama - Artemisia

Alas vila - Instituto C&A

Juliana Opipari Paes Barreto - CRC

Camila Melo - Instituto Asas

Andr Dantas Vilar - Ita

Andressa Trivelli - SGB

Carolina de Andrade - SGB

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#sejoga - Promote innovative behavior, changing mental models and design thinking. The meeting was facilitated by IntoActions;

#vaiprarua - Using the Lean Startup method and Business Model Canvas, with the support of business and technology mentors;

#hackaton - Developing technology with the support of volunteer developers, designers and digital marketing professionals;

#mostrapromundo - Training on business pitch with SOAP and BrazilInnovatiors. Demo Day with presentation of the initiatives to SGB

partners, investors and accelerators.

Labs most important meetings

54

Know more about the 2014 SGB Lab 06 finalists initiatives

100pepinosBy Fabiana Dias Moreira and Ktia Verssimo (Lab So Paulo)

It is a platform aiming to increase the quality refurbishment and

maintenance of houses managed by the house owners themselves. The

plataform helps the house owners to have a better and more beautiful house

without losing money and suffering with the frustration of constant delays

from bad suppliers. 100pepinos develops simple technical content, offering

assistance to those facing house repairs who do not want the stress.

55

AlinhaBy Monyse Almeida and Dariele Santos (Lab So Paulo)

Degrading, ruthless and analogous to slavery. These are three very

commoncharacteristics in textile industry labor . Deeply troubled with

this realityy, these entrepreneurs used the Social Good Brazil Lab to

design Alinha. It is a plataform to accelerate and match, where partner

organizations will accelerate sewing workshops (support for formalization,

infrastructure, quality of the work provided, microcredit to purchase new

equipment). When ready, these workshops will be presented to the textile

industry and its supply chain in order to get better conditions in contracts.

Imposto vira culturaBy Lidiane Lemes (Lab Florianpolis)

74% of the cultural projects legally able to offer tax deduction do not manage

to raise the necessary funds to be implemented. Imposto vira cultura (tax

turns into culture) is a crowdfunding platform that wants to connect those

who work with culture and those who can finance projects. Nobody will

put money in: you designate your due taxes to help cultural projects you

want to see implemented. It is a platform and a campaign to clarify how

tax deduction works and offer a digital trusteeship with the participation of

the society: Imposto vira cultura is a crowdfunding platform, using the tax

deduction system for cultural projects. Promote culture with your taxes!.

56

InforpeopleBy Jorge Henrique da Silva and Fabiano Luiz Tristo (Lab Florianpolis)

Less than 10% of the population in Brazil is involved in volunteering. The

number is below the rate in countries of similar economy such as India,

Russia and Mexico. When asked why they are not volunteering, Brazilians

main reasons are lack of transparency and not knowing how to help. To

attract volunteers is not the main activity of the nonprofits. To close these

gaps and get volunteering back to help increase non-profits impact is

the aim of Inforpeople. The process consists of collecting data about the

nonprofits, analysing and telling their story. This happens through an app,

where people will know more about the nonprofits cause and work and can

apply for a volunteer position. The platform already counts on the support of

partner and registered institutions: Interactive data that tell the story of the

social cause and get people engaged? Here it is! #inforpeople.

57

58

MaishaBy Leonardo Aguiar and Marisngela Brittes(Lab Florianpolis)

Give voices to silent diseases. This is Maishas goal. It is an m-health platform

that allows information exchange. The idea was developed because chronic

diseases such as high blood pressure are responsible for 75% of global

expenses in health care. Part of this money could be saved with prevention

and that is Maishas focus. The tool used is very simple, functional and

unexpensive: SMS. The target public are the public and private health care

systems and there are negotiations in course with the Association of People

With Disabilities (APAE) of the city of Itaja (Santa Catarina, Brazil) and a city

council: We found a way to improve your health and the health of the entire

population, relieving the health care system by using simple, efficient and

low cost technology.

59

Portal SuperAoBy Leticia Borges Taveira and Gabriella Barros Besser(Lab So Paulo)

Portal SuperAo is a social network focused on public health, gathering

patients and their families, promoting solidarity and mutual support.

The initiative makes available an innovative system of emotional support,

information and connection to other kinds of support patients and families

may need. Portal SuperAo strengthens institutions and their professionals

promoting connection, visibility and direct contact with their target

public, making impact in the entire public health systeam and promoting

collaboration for the common good. The first users of the plataform are

dealing with dieases such as cancer, HIV and chemical dependence.

6060

Media coverage

6464


"The 2014 Social Good Brazil Lab's team and consultants are confident

using the tools, believe in the projects and live social innovation."

"The content presented is very direct and dynamic.

The sessions are mentally tiring but keep you awake and

running."

Co-creation with the otherlabbers was great and let us

know a lot about each ones project. That was very good and motivating for me. And the contact with the Google Developers Group (GDG)was also amazing, I got to learn

valuable tips."

"I believe that in the group of mentors there are very qualified

professionals in their field. Our mentor was great! She brought in benchmarking initiatives, references and new points

of view. She really heard us."

Testimonials about the 2014 SGB Lab

68

"The 2014 Social Good Brazil Lab's team and consultants are confident

using the tools, believe in the projects and live social innovation."

"The content presented is very direct and dynamic.

The sessions are mentally tiring but keep you awake and

running."

Co-creation with the otherlabbers was great and let us

know a lot about each ones project. That was very good and motivating for me. And the contact with the Google Developers Group (GDG)was also amazing, I got to learn

valuable tips."

"I believe that in the group of mentors there are very qualified

professionals in their field. Our mentor was great! She brought in benchmarking initiatives, references and new points

of view. She really heard us."

69

71

THE PLATFORM

72

Connecting users to Social Good Brazil, its activities and partners

Dat

a co

llect

ed o

n N

ovem

ber

20th

201

4

followerson twitter

2.958

282.842Website visits

views24.109

498 Subscriberson YouTube and

e-mails receivedthrough "contact us"

+2.200

Followerson Slideshare

194

slide views11.609

Facebook fans76.057

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

73

Our online growthThe Social Good Brazils Facebook Fan Page at the beginning of the year

counted on 37.979 fans. On November 20th the number it had more than

doubled, at 76.057.

At the beginning of the year the average monthly access to Social Good

Brazils website was 15.000 visits. Now the average monthly access has

reached almost 40.000.

On YouTube, our videos summed 15.539 views in 2013. In 2014, the number

increased to 24.109 views.

Blog postsDuring 2014, 158 posts were written in the blog, with content about Brazilian

social initiatives, social innovation and the activities of Socail Good Brazil

itself. Among the posts, 15 inspiring stories were portrayed.

61 projects were registered in the session Comece Agora (Get Started

Now), with opportunities for users to engage in initiatives that use technology

to stimulate online learning, webcitizenship, accessibility, mobilization and

other issues.

Facebook postsIn 2014, the Social Good Brazil team produced several posts about the

programs acivities, topics for discussion and the events agenda. There were

more than 480 posts that generated the interaction and the engagement of

the Social Good Brazil fans:

99.756

22.528

12.802

Post Likes

Shares

Comments


74

New Facebook groups03 new Facebook groups were created:

Social Good Brasil Lab 1.427 members - Open group for those

interested in the SGB Lab. Innovators and entrepreneurs keep the group

updated with daily posts.

SGB Labbers 2014 - So Paulo 70 members - Closed group only for

participants of the Lab in So Paulo.

SGB Labbers 2014 - Floripa 47 members - Closed group only for

participants of the Lab in Florianpolis.

Members in these two last groups have lots of interaction among themselves,

exchanging information and talking about the activities of the Lab, as well

as publicizing their projects to the other participants.

Social innovation BlogA collaborative space was launched with articles and news on social

innovation. The content is produced by people and organizations from all

over the world who are specialists in the field. Several of the articles are

inedit in Brazil and bring valuable information to increase the impact of

social business and social projects.

News on the network and on Social Good Brazils platform


75

Highlighting Education85% of the Brazilian young people consider education a priority, and so does

Social Good Brazil! We support the cause of education in Brazil and that is

why we prioritized initiatives related to this subject in the Comece Agora

(Get Started Now) section of the website.

76

Cultural competition ideas that go far

In 2014, Social Good Brazil launched the cultural competition Ideas that

go far. It was an initiative in partnership with +SocialGood and Online

Volunteers Portal, with the support of Change.org and CDI.

The competition was held from June 26th to August 3rd 2014.

Objectives To map successful digital campaigns that got people

engaged in social issues;

To identify a proactive person;

Measure the engagement and evaluate the envolvement

with the social good cause.

Prizes Trip to New York to participate (as invitee) in the Social Good Summit;

Trip to Florianpolis to participate (as invitee and panelist) in the Social

Good Brazil Summit.

Applications and selection 127 initiatives registered 10 finalists, selected by a team of experts

on social mobilization.Process: application was submitted through a specific online form. The

evaluation committee formed by the Social Good Brazil team, partners

and experts on social mobilization used the forms to select 10 finalists.

These finalists participated in a Google+Hangout and from them, 3were

awarded with the prizes.

77

Applicants profile

Evaluation criteriaRecording and transparency: we looked for campaigns that gathered data

of its processes and results, information that can be shared publicaly and

with the SGB team. It is important to have records of the development and

results of the campaign (phtos, videos, reports) and that the processes were

conducted with transparency;

Effectiveness: if the aims established at the beginning of

the campaign were effectively matched;

Real Change: the campaign was able to produce real change;

People engagement: People engaged in the campaign,

online and/or offline;

Visibility: the campaign reached the traditional media and

was well spread on the internet;

Network of partners: the campaign managed to gather people,

partners, other organizations around the cause;

other areas of society engaged in the campaign;

Communication: there was a real concern with the quality of the

message of the communication material prepared in the campaign;

Timing: there was an immediate need and the campaign

came at the right moment.

Winners 1 lugar: Que nibus passa aqui

(Which bus stops here) - Gab Gomes

2 lugar: De Bike ao trabalho (Bike to work) -JP Amaral

3 lugar: Campanha para incluso da Quimio Oral Campaign to include oral chemotherapy in health plans - Luciana Holtz

Initiative from an individualInitiative from an organizationInitiative from a group, colective or movement

37%

49%

14%

79

THE DOCUMENTARY

Social Good Brazils first medium-lenght film

80

06 moving storiesIn 2014, Social Good Brazil produced the documentary Connected we make

change happen, a medium-lenght film lasting 52 minutes. The first film

portrays stories of people that act to make a difference in Brazil and work

hard to sove social problems. The context is the use of technology and new

media, which is essential in a world where anyone can be the protagonist

of the change they want to see in the world. These are the tools used by the

protagonists to increase the impact of their projects.

Santa Catarina, So Paulo and Rio de Janeiro were the locations where the

documentary was filmed and the stories presented were from Teto Brasil,

Meu Rio, Banco Comunitrio Maric, Conexo Pais e Filhos, Projeto Integrar,

Fundao Lao Rosa, Rapunzel Solidria and chemotherapy and Beauty.

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Launch and Premier of the documentary Connected we make change happen

"I got the microphoneto say that I am touched

by this film, it is really inspiring. I am from Maric and I am very happy to know what you are

doing for the city."

Andrea Monteiro, talking about the activities of the Community Bank of Maric, project that created the social currency called "mumbuca", which offers a complementary monthly revenue to people that live in extreme poverty.

ConnectingThe launch of the film was on the stage of the Social Good Brazil Seminar, on

November 05th, in Florianpolis. The protagonists of the sories, the team,

parners and sponsors, were present and the film trailer was presented to

the public in the theater.

On November 06th, the complete film was presented in a premier in the

cinema at the culture center that hosted the SGB Summit. The documentary

can be seen in a special area on the SGB platform: www.sgb.org.br/

conectadostransformamos

The medium-lenght film is a project approved by the Rouanet Law for

incentive of the culture and was made possible thanks to the support of IBM

Brasil, Azul Linhas Areas, Softplan and Tractebel.

The protagonists that participated in the Premier Bruno Nichel e Mara Goulart - Projeto Integrar

Marcelo Michelsohn - Conexo Pais e Filhos

Pedro Oliveira - Teto Brasil

Rafael Rezende - Meu Rio

Fernanda Bornhausen S - Portal Voluntrios Online

Joaquim Melo - Banco Palmas e Banco Maric

Claudia Furiati (Writer) - Lagoa Filmes

Wagner Novais (Director) - Lagoa Filmes

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+1.500 views of the film

on YouTube in less than one week

people were present to watchthe Premier of the documentary in the culture center in Florianpolis.

85

For the next year, we will use the power of our network to disseminate

SGBs first film, to the world.. Other activities in our plans are:

To edit shorter films from the documentary, cutting per project

portrayed (around 8 minutes). This is to increase the possibility of

viralization;

To disseminate the films version with subtitles in English and Spanish,

counting on international partners such as the +SocialGood network;

Strengthen the partnership and support from national and

international digital influencers already in our network of Social Good

Brazil Links, such as Beth Kanter, Kriss Deiglmeier, Alessandra

Orofino, Bia Granja, among others;

Dub the film in Italian, to produce a version with subtitles

in Portugues for those with hearing impairment and a version

with audiodescription for visually impared people;

To establish partnerships with TV Broadcast Networks in order to

exhibit the film (Rede Globo, Canal Futura and HBO);

Partnerships with national online and offline magazines

such as Planeta Sustentvel, Folha de S. Paulo, Portal Exame

and Catraca Livre;

To promote an agenda of free exhibitions around the country,

with the support of partners and engaged volunteers.

Strategies for 2015

86

Media coverage

87


93

At the end of 2014,the SGB team is: Fernanda Bornhausen S, Strategic Committee

Lucia Dellagnelo, Strategic Committee

Ana Maria Warken do Vale Pereira, Strategic Committee

Anderson Giovani da Silva, Strategic Committee

Carolina de Andrade, General Coordinator

Bruna Pires, Communication Coordinator

Ana Paula Santos, Communication Analyst

Bibiana Beck, Social Media Analyst

Ricardo Prisco, Art Director

Ceclia da Silva, Summit Coordinator

Guilherme Sarkis, Lab Florianpolis Coordinator

Andressa Trivelli, Lab So Paulo Coordinator

Social Good Brazil team

Initiative

Fundao Telefnica

Master Partners

Senior Partners Lab SC PartnerLab Institutional Partners Lab Fund Partner Summit Partner

Documentary Gold Partner Documentary Silver Partner Documentary Bronze Parner

Institutional Partners

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