pr 2.0 the deer have guns now
DESCRIPTION
The PR industry is in the midst of the most dramatic change it has experienced since Enron and Worldcom. Today, companies are required to be more transparent and engaging than ever before. The ones who are leading the pack have a PR team that knows how to (and how not to) use social media; because you can’t go hunting like you used to. The deer have guns now.TRANSCRIPT
PR 2.0: The Deer Have Guns Now
PR 2.0:
Development of a Development of a Social Media PR Social Media PR RockstarRockstar
•Be an Observer
•Be a Participant
•Be a Content Creator and Enabler
First, be an First, be an observerobserver……
Monitor what's said about your organizationorganization, your leadersleaders, your industryindustry, and your competitorscompetitors.
Choose a tool Choose a tool
Identify the talkers Identify the talkers
What is their motivation? What is their motivation?
How much influence to they have?How much influence to they have?
Who is in their network? Who is in their network?
Learn the culture Learn the culture
ToneAttitudeSpeech
LikesDislikes
Causes that
motivate
Second, be a Second, be a participantparticipant……
Start commentingcommenting on other blogs
Join relevant discussion boardsdiscussion boards
EngageEngage in Twitter
Watching a cool presentation.
Pitch bloggers strategicallyPitch bloggers strategically
The P.O.S.T. methodThe P.O.S.T. method
PPeopleeople OObjectivebjective
SStrategytrategy TTechnologyechnology
Finally, Finally, createcreate and and enableenable good content… good content…
EEntertainntertain
IInspirenspire
EEducateducate
IInformnform
OOutrageutrage
EEII
EEII
OO
Measure your Measure your engagementengagement
Make it easy for others to create contentMake it easy for others to create content
Still not convinced the deer have guns?Still not convinced the deer have guns?
““They wanted people who saw this in the store They wanted people who saw this in the store to be reminded of what they'd seen here and on to be reminded of what they'd seen here and on YouTube, and think it was the same thing.”YouTube, and think it was the same thing.”
““It's totally unfair, and you've got the It's totally unfair, and you've got the conception of the idea and its execution conception of the idea and its execution completely documented. Not only unfair but completely documented. Not only unfair but ungrateful, you must have bought a zillion post-ungrateful, you must have bought a zillion post-it pads to carry it out!”it pads to carry it out!”
PR 2.0:
Bill SeaverOwner, MicroExplosion [email protected]: @billseaver
Steve HortonAccount Executive, [email protected]: @steve_horton
Thanks for your time.Thanks for your time.