mkt 271
Post on 31-Dec-2015
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MKT 271. Question Discuss the positive or negative impacts of any FIVE (5) microenvironment factors that affect the operations of a company selling sports equipment. (25 marks) Question - PowerPoint PPT Presentation
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MKT 271
Question
Discuss the positive or negative impacts of any FIVE (5) microenvironment factors that affect the operations of a company selling sports equipment.
(25 marks)
Question
(a) Using examples, define and explain the situation in which companies can adopt the following marketing philosophies:
(i) Production Concept
(ii) Product Concept
(iii) Selling/Sales Concept
(15 marks)
(b) Discuss the differences between the selling/sales concept and the marketing concept.
(10 marks)
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