MKT 271

Question

Discuss the positive or negative impacts of any FIVE (5) microenvironment factors that affect the operations of a company selling sports equipment.

(25 marks)

Question

(a) Using examples, define and explain the situation in which companies can adopt the following marketing philosophies:

(i) Production Concept

(ii) Product Concept

(iii) Selling/Sales Concept

(15 marks)

(b) Discuss the differences between the selling/sales concept and the marketing concept.

(10 marks)