mm assignment 1 (apple)(rev a)
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7/23/2019 MM Assignment 1 (Apple)(Rev a)
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Think Diferent
AppleInc.
Yusarisyam | Lee Sook Kuan | Tang Pooi Yee | Faizal | Nik
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Background
THANKYOU
Founded !st"ril !#$%&ust "rodu'ed P( or almost )de'adesStarted ha*e su''essul +rand,hen introdu'ed iPod in )--!.ntrodu'ed !stsmart"hone /iPhone0in )--$
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SWOT AnalysisStrengths Tag o .nno*ation 1o+ust Finan'ial Perorman'e 2rand 34uity (onsumer Loyalty 35'ellent (ustomer Ser*i'es mazing Sot,are and 6S
7eaknesses Premium Pri'ing Lot o 1estri'tion and
(om"ati+ility .ssues La'k o Design 8ariety No Ste*e &o+s anymore
6""ortunities Market9Share :ro,th in Smart:adget
(ontinued Te'hnologi'ald*an'ement
More De"enden'y inDigitalization
3asy .ntegration ,ith i(loud
''essories
Threats (om"etition /6S and:adgets0 'ontinue to 'ut i""le;s Market Share
:ross Margin Pressure La'k o Design .nno*ation Limited +ility to (ustomi
(om"are to 6ther Smart
Phone in Market
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#onsu$er %arke&Targe& on 'i(eren& )roups*
oung #+ildren and Kids
Teenagers
#ollege and Uni,ersi&y S&uden&s
Busine
Adul&s
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#onsu$er %arke&* co
"ac&orA(ec&ing
Apple#onsu$er
Be+a,iour
"ac&orA(ec&ing
Apple#onsu$er
Be+a,iour
#ul&ural9:lo+al'ultural
trend
#ul&ural9:lo+al'ultural
trend
Personal
9 Ne,entertainm
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Personal
9 Ne,entertainm
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Psyc+ological
9 3S.31L.F3 *ision
Psyc+ological
9 3S.31L.F3 *ision
cono$ic
9 (13T.83+udgeting
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cono$ic
9 (13T.83+udgeting
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Social
9Personalimage
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