mobiele toestellen op het kantoor

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WEBINAR: MOBIELE TOESTELLEN OP HET KANTOOR

@Showpad

PETER VAN LOEVEZIJN

Author and expertiPads in business

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GUEST SPEAKER:

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@Showpad

OVERVIEW

• Why (and how?) is mobility an added value for your company

• How B2B marketing & sales professionals embrace mobility

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twitter : @pvloev petervanloevezijn.nl

efficiënt slimmer

makkelijkersneller

projectmatigerprettiger

mobieler

lichter

duurzamer

Anytime, Anyplace, Anywhere

PROCES INDIVIDU

WERKPROCES

PROCES INDIVIDU

BUSINESSPROCES

WERKPROCES

MA

RK

ETIN

G &

SALES

PRO

JECT

MA

NA

GEM

ENT

HR

PROCES INDIVIDU

be smart, work smart, use your iPad

@Showpad

CASE: SALES & MARKETING

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WHAT IS SHOWPAD?

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Online platform

Used by Marketing

Tablets & Smartphones

Used by Sales

@Showpad

START WITH A GOOD PLAN

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CONTENT STRUGGLE

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Company X

Netherlands France Germany

Sales rep 1 Sales rep 2 Sales rep 3

Product 1 Product 2 Product 3

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BETTER INFORMED CUSTOMER

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Research OnlinePurchase Offline

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60% Through the buying cycle

-SiriusDecisions

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BAD SALES EXPERIENCES

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60%Bad sales meetings- Research Demand Metric & Showpad

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72%Negative impact

- Research Demand Metric & Showpad

@Showpad 33http://content.showpad.com/metricsofbadsalesinteractions

Tablets delivera strong experience

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SALES & MARKETING MISALIGNMENT

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GETTING STARTED

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DO YOU HAVE THE RIGHT RESOURCES?

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TABLET CHAMPION

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ENABLING SALES & MARKETING FOR MOBILE

SUCCESS

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@Showpad 4730

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THE MOBILE MOMENTS OF A SALES REP

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THE MOBILE MOMENTS OF A SALES REP

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Before During After

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BEFORE

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DURING

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AFTER

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75%avg. time spend on non-selling activities

- Microsoft

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AFTER

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AFTER

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AFTER

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MARKETING ANALYTICS ON CONTENT USAGE DURING

THE MEETING

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ROI?

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• 25% extra sales efficiency

• 5 extra visits/sales rep/week

• 41% cross-sell

• …

http://content.showpad.com/case_study_electrabel

@Showpad

TIPS FOR SUCCESS• Start with a plan

• Identify where you’d like to use mobility (CRM, Sales Enablement, …)

• Appoint a project manager (a.k.a. Tablet Champion)

• Look for a platform

• Try out the platform and the tablets within a select group of people (= pilot)

• Enable the Tablet Champion to determine ROI

• Deploy the platform throughout your sales team

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@Showpad

Q&A

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THANKS FOR YOUR ATTENTION

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WWW.SHOWPAD.COMMAXIM.BAETEN@SHOWPAD.COM@MAXIMB93

PETERVANLOEVEZIJN.NLPETER@VANLOEVEZIJN.NL

@PVLOEV