mobile innovation trends
Post on 08-May-2015
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Innovation in Mobile Advertising
Harald Neidhardt
CMO & Co-Founder
Smaato Inc. San Francisco - Hamburg
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
The silence before the storm in mobile advertising?
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Mobile Advertising Mantra
Startexperimenting with mobile, test, refine, repeat.Sir Martin Sorrell, Chief Executive, WPP
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Connect with your Consumer
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Mobile advertising Trends
• Conversation
• Engagement
• Permission
• Attention
• Economy of one
• 99% failure rate
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Start a mobile conversation
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Over promising ?
Extreme copy texting – less engaging landing pages
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
App Store Cross Promotion
Pop-up ad links
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
POPP goes the Budget
Broken links
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Mobile social media – Always On
Connection is King
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Profile Data for Relevancy
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Profile Data for Relevancy
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Personalization
Device Location
Gender
HouseholdNet Income
Country
ZIP code
Apps installed
Content channel
Age
Target groupclustering
carrier
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
US Consumer Acceptance
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
I DARE YOU :
Get to know your Customer
+ Better Pre-Click Creativity
+ Better Post-Click Conversation
= Better Post-Click Conversion
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
About Smaato
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
SOMA™ Smaato Open Mobile Advertising
17
• Single Integration for Publishers• Maximizing Fill Rate (98+%)• Targeting & Reporting
Global Ad Sales Network Aggregation
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
North America EMEA Asia/Pacific
Challenge: Large Global Traffic
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
North America EMEA Asia/Pacific
Smaato
SOMA
Solution: Ad Network Aggregation
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Harald Neidhardt
CMO & Co-Founder
harald@smaato.com
www.smaato.com
Please visit our booth
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