mobile monday berlin 07 june 2010
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Mobile Augmented Reality
Mass Market andBusiness Opportunities
- www.hoppala.eu - Marc René Gardeya
www.hoppala.eu
Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya
Mobile Augmented Reality
What it is and how it worksMass market
and business opportunities„Berlin Wall 3D“
- www.hoppala.eu - Marc René Gardeya
airtaggingoptic internet
synthetic environment
Augmented Reality
- www.hoppala.eu - Marc René Gardeya
- www.hoppala.eu - Marc René Gardeya
It‘s been there before
Tom Caudell
- www.hoppala.eu - Marc René Gardeya
How it works
CameraScreen
LocationDirection
Information- www.hoppala.eu - Marc René Gardeya
gps compass
MarkerlessTracking
- www.hoppala.eu - Marc René Gardeya
MarkerbasedTracking
- www.hoppala.eu - Marc René Gardeya
works everywhere needs markersonly outside works inside
Markerless Markerbased
- www.hoppala.eu - Marc René Gardeya
Augmented Realityis to become the emerging
Mass Medium
- www.hoppala.eu - Marc René Gardeya
New devices
New medium
Mass adoption
History repeating
- www.hoppala.eu - Marc René Gardeya
1994 - Multimedia PC
MultimediaDevices
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
1995 - Rich Local Content
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
1996New Medium Gains Traction
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
1996 - Curated Ecosystem
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
1997 - Massive Distribution
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
1998Medium Specific Content
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
Mass MarketAdoptation
1998 - Mass Market
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
2008 - Multimedia Phone
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
2009 - Rich Local Content
- www.hoppala.eu - Marc René Gardeya
2009New Medium Gains Traction
MultimediaDevices
Rich LocalContent
New MediumGains Traction
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
2010 - Curated Ecosystem
- www.hoppala.eu - Marc René Gardeya
Massive Distribution
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
2010 - Massive Distribution
AR Phones sold2009: 10 Mio.2010: 180 Mio.2011: 400 Mio.
2013: 1.300 Mio
- www.hoppala.eu - Marc René Gardeya
Happy easter!Looking forward to see you again!
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
2010Medium Specific Content
- www.hoppala.eu - Marc René Gardeya
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
Mass MarketAdoptation
??? - Mass Market
Now is the timeto start developing!
- www.hoppala.eu - Marc René Gardeya
www.hoppala.eu
- www.hoppala.eu - Marc René Gardeya
Leave a messagefor your friend
Happy easter!Looking forward to see you again!
Place 3D easter eggs from web and mobile
Easter Greetings
- www.hoppala.eu - Marc René Gardeya
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
Berlin Wall 3D
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
Berlin Wall 3D
www.hoppala.eu
THANK YO U!Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya
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