moodme sports use cases v4

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@chandradekrio chandra@mood-me.com Co-Founder & CEO

Logos and Images do not imply commercial ties with owners of brands or image rights.

Sports Use Cases

Fans PassionLiving StickersDigital Goods

Sponsors=

Fan EngagementMonetization $

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Live Apps

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2014: Fan Engagement

Wear branded gadgets.

Live on

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2015: B2C Engagement

Create, Talk, Mood, ShareUser Generated Content

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Customers: Football: AS Roma + Graziano Pellé.B2B & Digital Agencies: SaaS & Consulting.MoodMe owns all IP.

2015: B2B Revenues

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Use Cases for Football Clubs & Leagues

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Use Case 1: Sponsored Sticker

User Creates a Sticker:A face (of a Player or friend…)+ his/her Voice+ Gadgets+ Product Placement of SponsorShared as Video or Animated GIF in Social Media & Send in Messaging

Analytics on demographics of Ads views.

Revenue: Sponsor pays for each message received (CPM)

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Use Case 2: Premium Content

User gets access to Premium Content or Premium Features:•Premium Notifications & Content: personal message from Player on special events (bday, child born, hat trick, 1st national team selection)

•Players from past Teams, Celebrities•Background Music (team hymn) & Sounds (cheering, effects)•Premium Gadgets•Ads freeShares Video or Animated GIF in Social Media & Messaging

Revenue: User subscribes to the Premium Channel

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Use Case 3: eCommerce

User dresses Faces with Gadgets.Receives promotion (In App message pops up).In 1 Click, User goes to eCommerce of Club to buy that gadget as Merchandising with a discount.

Revenue: Club pays fee for each eCommerce transaction

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Use Case 4: League Album

Living Stickers: (integration with real time games events)•Talk to wish user happy birthday•Yell when they score•Sad when yellow cardCan be exchanged with friendsSponsors product placementsShared in Social Media

Revenue: Sponsor pays & User buys Stickers.

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Use Case 5: Face Fusion

User gets access to Premium Content Features:•Premium Notifications & Content: personal message from Player on special event:bday, hat trick, 1st national team selection…•One on One chat with Player•Fusion of fan face with player face•Background Music (team hymn) & Sounds (cheering, effects)•Premium Gadgets Shares Video or Animated GIF in Social Media & Messaging

Revenue: User subscribes to the Premium Channel

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Business Models

1: Fans send Sponsored AdsSponsors (Brands) pay monthlyRevenue Share with Club/League2: Fans subscribe to Premium ChannelRevenue Share with Club/League

3: Fans buy Merchandising on eCommerceClub/League pays a commission

Business Model