mphasis bangalore march

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CASE STUDY Bangalore - Mphasis Job Fair

5th and 6th March 2016Organized By:

Contents

• About the event• Online Initiative• Statistics• Conclusion

About The Event

• Held on 5th and 6th March 2016 at Bagmane WTC-4, 4th floor, Opp. Total Mall, Near EMC Square, Marthahalli Outer Ring Road, Mahadevapura, Bangalore - 560048.

Online Initiatives :Microsite- Dedicated Microsite to promote the event

- Multi tabs: Home | Prep Yourself | Vacancies | Faqs | Register

-Client Logos on micro-site

-promoting Banner on timesascent.com

Online Initiatives :Microsite

726*212 top banner on Home Page

Online Initiatives :Microsite

194*378 on homepage

200*400 on career advice

Online Initiatives on : Facebook1st March 2016 2nd March 2016

Online Initiatives on : Facebook3rd March 2016

Statistics: Micro-site’s Highest Visit Days

Day Visitors6th March 2016 8575th March 2016 6544th March 2016 4582nd March 2016 389

- Registrations on micro-site: 1856- Page Views: 897- Unique Page Views 754

Statistics: Banners

Particulars Impressions Clicks CTRsInternal Banner (TA) (200x400) 68524 11528 5.94%RHS Slug (TA) (194x378)

13290 352 7.5%Top Banner (TA) (726x212) 50845 1720 9.56%

Mphasis Job Fair No Of Candidates Mailer send

Views

35245 584

Statistics: Conclusion

- 36,895 unique visitors registered for the Mphasis Job Fair on the microsite which is the largest till date for a job fair.

- All banners on TimesAscent ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot

- Client Banner enjoyed a good CTR of 9.56% on the top banner

- Topmost banner proved to be the most popular entry point into the micro-site with 1520 clicks

• We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and

acceptance.• You may get in touch with us on the below contact details:

Naresh KothariNaresh.Kothari@timesgroup.com

9869071002Times Tower, Mumbai

Thank You

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