mplheartscom 2014 campaign results

REACHING OUT CLOSER TO HOME

OUTREACH TO CITY OF MESA EMPLOYEES

09.2014

HOW DO WE MAKE THE

CITY OF MESA A BETTER

PLACE TO WORK?

LIBRARY JOURNAL’S

LEAD THE CHANGE

Build Relationships

Raise Awareness

Demonstrate Relevance

Library as a Benefit

“Several months ago I was working on a project for the Library with a COM employee from

another department…he quipped about how he thought libraries were outdated and wondered

why people even use them anymore. I was pleasantly surprised to receive a call from him within the first week of our outreach campaign raving about how he got his library card and he

couldn’t believe all the things we offer.”

LOOK & FEEL

ELEMENTS

OUTREACH LIBRARY

CARDS

IT2U

TRAINING

DELIVERY

SERVICE

BOOK

CLUB

RAFFLE

BOOK CLUB

FOCUS ON

PROFESSIONAL

DEVELOPMENT

TRAINING

“I told a bunch of people about the library apps and people

have been asking about it. So it will be great for when you get here. Even had one of the

girls sign up for a library card.”

DELIVERY SERVICE

77 Transactions

31 Holds

“…the first words out of her mouth were ‘I LOVE THE LIBRARY!’ In her

hand she had one of the City’s envelopes and raised it up and said

‘I got my first item in today.’ “

“What a great thing knowing that even if I have a long day

and don’t want to go anywhere else after work, my books will

still make their way to me.”

OUTREACH

INSIDEMESA

ARTICLES 15

VIEWS +

INSIDEMESA

“I had city employees mention they liked the intranet articles about our staff. A few said “I

recognize you” to the people I was working with.”

TOUR

35 OUTREACH EVENTS

30 STAFF MEMBERS

6 UPCOMING

“I remember one man helping to get the word out that we

were in the building ready to issue cards. He was sort of

running up and down the halls saying, ‘The librarians are

here! The librarians are here!’”

RAFFLE

1200+ Entries

LIBRARY CARDS

296 195

44

MESA OUT OF COUNTY OTHER MARICOPA COUNTY

TOTAL

CARDS

535

296 195

44

MESA OUT OF COUNTY OTHER MARICOPA COUNTY

$1760.00 AMOUNT COM EMPLOYEES SAVED

ON OUT-OF-COUNTY FEE

894

401

CITY OF MESA EMPLOYEES WITH LIBRARY CARDS 1295 BEFORE CAMPAIGN ISSUED DURING MPL+COM

1500

2000

2500

3000

3500

4000

CARDS ISSUED

BUDGETING

Printing Prizes Bags

ESTIMATED ACTUAL

COST $140.00

$925.00 $230.00

$483.43

NewsletterLibrary BagsPrintingPrizes

Total $ 1,778.43

“When I saw the InsideMesa item offering City employees library cards via interoffice

mail, and reading about all the online services you’ve added since I last had a

library card years ago, I asked for one … Thanks so much. I look forward to making

use of these new-to-me services.”

LESSONS

Made it

easy.

Good

design.

Element

of fun.

Personal

touch.

WHAT WORKED

How can we reduce or eliminate

barriers to library usage?

How can we make sure everything the library

creates has a cohesive look and feel?

How can we make what we do fun

and memorable?

Who are the people and groups we can connect

with, and what can we offer them specifically?

QUESTIONS

THANK YOU.