msfsocialmediaavrilbenoitmesh2010 100519152214-phpapp02 (2)

A Case Study:How Médecins Sans Frontières

is using Social Media

@AvrilBenoîtMay 18 2010

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HAITI Communication challengesFreedom vs. ControlUnprecedented scaleEmbracing social media

Comms (strategy) tacticsExperimental, rapid, flexibleGoals: visibility, acceptance, leverageTactics: Blanket coverage, conscious staffing, reactive/proactive

ResultsExceptional trafficFundraising successWide coverage, growth in new audiences

Key learningsA few staff can have tremendous impact

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VRWCTexan @MSF_canada RT @lightxxx - We have a lady dying of rabies we need Rabies antitoxin asap // at Petionville Golf Course Field Hospital

VRWCTexan @MSF_canada RT @lightxxx We have a lady dying of rabies we need Rabies antitoxin asap #Haiti

rqskye @msf_canada RT @lightxxx-We have a lady dying of rabies we need Rabies antitoxin asap

rqskye @msf_canada RT @ShaunKing-NYT: 10 kids have died waiting 2 B "cleared" 4 flights. Doctors now afraid of being arrestedhttp://nyti.ms/b5HDES

Weddressproject Why is @MSF_CANADA saying that the Ministry of Health is going to see #BABYLANDINA today, but we are still trying to get them to go there? about 19 hours ago from web

Weddressproject @MSF_CANADA You stated earlier that the Ministry of Health was going to see #BABYLANDINA. When is that goig to happen? about 20 hours ago from web

MelyMello The life and/or death of a child should not be fodder for political postering. #SaveLandina @UN @MSF_US @MSF_canada 4:11 PM Feb 7th from web

VRWCTexan @MSF_canada RT @ShaunKing Need current contact inform & GPS coordinates for baby & docs MSF:http://bit.ly/brK3YJ we are ready to move 8:32 PM Feb 6th from web in reply to MSF_canada

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