my effecto - #tiebootcamp batch 1 demo day pitch

TiE-IQ BootcampTiE Mumbai initiative

Sponsored by Nexus Venture Partners

India QuotientPaytm

MYEFFECTO

Demo Day Pitch Deck

MYEFFECTOA widget for instant emotional feedback

#TiE Bootcamp

No Comments

#TiE Bootcamp

20% +Engagement

#TiE Bootcamp

APPALLING Reader Engagement

NO RESPONSE

from

99% of the audience

#TiE Bootcamp#TiE Bootcamp

Feedback mechanisms:

- Inadequate, Inappropriate

LIKES

#TiE Bootcamp

COMMENTSPublisher

Needs Moderation

Analysis Difficult

Reader

Inarticulate

Disinterested

Feedback mechanisms:

- Inadequate, Inappropriate

#TiE Bootcamp

Widget for

One-Click

Real Time

Feedback

ANY WEB POST

#TiE Bootcamp

Easy

Installation

User

Customized

#TiE Bootcamp

User Dashboard

#TiE Bootcamp

● Live on 900 + posts

● 900 + Feedback Clicks Recorded

● 300+ Daily Views

Average 20% + Engagement to Visitor ratio

on active blog posts

Encouraging Results of Trials (< 2 weeks)

#TiE Bootcamp

Large Publishers

Small Publishers

Individual Bloggers

The Grass is Greener … on Wordpress

60

million Total Market

100,000

Total Addressable

Market

(Till Dec 2014)

#TiE Bootcamp

‘Add MyEffecto to your site’ link

with every widget

SEO

In-marketplace promotion

(Wordpress)

Approach

web publishers, digital agencies

Forums - Online and Offline Like

Blogathon

International PR Network

Spreading the Word

#TiE Bootcamp

From Strength to Strength

Plugin Enchancement

Click, Share, Comment

Engagement Analytics

&

Reports

#TiE Bootcamp

Competing Offerings

#TiE Bootcamp

Dhiraaj Chowdhury

17 years experience in software development

Worked with Deloitte (USA)

Founder, Kuchnaya.com

Werner Fernandes PR & Marketing Communication Professional

Founder, P&W Consulting (PR)

Represented Capgemini, Red Hat, Cognos, Logitech, ATI Technolgies, Fujitsu,

Teradata, NASSCOM Foundation among many others.

Founders

#TiE Bootcamp

• We increase reader engagement

• Early results : 20% engagement v/s 1% earlier

• Immediate Revenue Generation Model

• Paid Subscription for Customizable widget and Engagement

Analytics (Freemium)

• Interesting Possibilites

The World is Our Oyster!

#TiE Bootcamp

Dhiraaj Chowdhury

dhiraaj@myeffecto.com

Tel : +91. 9820170241

Werner Fernandes

werner@myeffecto.com

Twitter : @wernerf

Tel : +91.9867555511

Ask us out here…

#TiE Bootcamp

“The plugin is awesome! The posts look better, the blog

now has an option for instant feedback from

readers, and I have received a lot of positive feedback

from friends and readers on the plugin.”

- Apoorva Singh, Fashion Blogger, fashioncandy.me

#TiE Bootcamp