my istra : the simple, multi screen end user app for istra

My Istra

The Simple, Multi Screen End User App

Centile Customer Days 26th September 2013

Emmanuel Roubion Apps Team Leader

Product Manager

1. Why focusing on end user app?

2. User Experience

3. So many devices…

4. Simplification

Agenda

Why Focusing on End User

App?

One true reason

User Volume: everyone goal

Key Metric

Attraction

Everything has to be simple

Make them feel they’re in

control!

Retention

User Experience

User Experience

What is UX ?

User Experience

User Experience

User Experience

User Experience

Identifying the most important features (data, actions) and bring them to the front.

Make software for “ordinary” people:

with human language

hiding technology / engineering worlds

UX Approach

Don’t make the user think!

Don’t make the user think!

UX is hard to get right

My prefered quote!

Don’t ask developers…

A hand in hand project

Analysis…

The result…

So many devices…

So many devices…

Post-PC era…

Wearable Era… (Seriously?)

Mobile OS

Mobile OS

Too many skills!

Too much effort!

Unmaintanable over time!

We have to be smarter…

A specific app for each?

So what about choosing…

How ?

Reasons

Why?

#1 Cross Browsers

#2 Cross-Desktop

#3 Cross Mobiles

(Even next mobile OS…)

#4 App Store

“Responsive web design is

a approach aimed at crafting web

sites to provide an optimal viewing

experience across a wide range of

devices (from mobile phones to

desktop computer monitors).”

#5 Responsive

Let’s see…

Simplification

Multiplicity

Multiplicity

App Multiplicity

XPad MyIstra Switchboard

One App to rule them all

Multiplicity

One App

How to unify?

XPad MyIstra Switchboard

Illustrations

Name

Entry point

Consistent UI

Adapts to users rights

One App is one…

One App is

Recap

My Istra

Thanks!

http://www.centile.com

4. Cido (http://www.cido.co.uk/events/51/customer-services-workshop.aspx)

5. Nowy szeryf, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Vumeters-audio-5.1.png)

6. Zureks, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Horseshoe_magnet_by_Zureks.jpg)

10/11/12. Eric Burke (http://bluemediaboutique.wordpress.com/tag/eric-burke/)

16. Smashing Magazine (http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-

overview-tools-and-resources/)

17. Jared Uffenorde (http://uffenorde.com/ux/user-experience-quotes/)

18/31/48. ed_needs_a_bicycle, via Flickr (http://www.flickr.com/photos/omcoc/6751047205/)

27. Jorge Correa, via Flickr (http://www.flickr.com/photos/jorgecorrea/4359779134/)

30. Securedge Networks (http://www.securedgenetworks.com/secure-edge-networks-blog/bid/78530/4-Tips-for-

BYOD-on-School-Wireless-Networks)

34. John W. Mauchly on the Eniac (http://www.comtechblog.com/introduction-of-computer/)

35/36. W3C (http://www.w3.org/html/logo/)

41. CommsMEA (http://www.commsmea.com/11885-mobile-apps-market-to-hit-52-billion-by-2016/)

49. Lord of the Ring - (c) All Rights Reserved Warner Bros. / New Line Cinemas

Credits / Photos